Customer Marketing Manager
Harman Becker Automotive Systems / Marknadsföringsjobb / Göteborg
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The Customer Marketing Manager, Sweden is responsible for the contribution to and execution of the Global Marketing Strategy and Plan for Volvo Cars, Polestar and LYNK & Co. The activities span over a 360° marketing perspective with extra focus on new, innovative communication that successfully communicates our brands and product offers in the digital world. The successful candidate is an experienced Marketing Generalist with a wide knowledge in various Marketing and Communication disciplines - from brand management to sales promotion.
The position reports to Sr. Global Marketing Manager, Business Unit Volvo and is part of the Global Marketing EU team. The position is located in Gothenburg, Sweden and requires international travels. Travel frequency varies upon customers' and organization's needs.
Job Responsibilities:
• Support and contribute to the development of the 360° Global Marketing Strategy & Plan for Scandinavian Customers
• Execution of 360° Global Marketing Strategy & Plan for Scandinavian Customers, which includes product launches, trainings, PR activities, auto show integration, customer events, experiential marketing, online activities and more.
• Create a digital road-map and drive creative development and implementation of digital communication concepts and activities
• Work closely with the Customer Business Unit/Sell-thru organization to support Sales Promotion
• Develop and maintain sales collateral
• Administration of budget and reports
Basic Qualifications:
• Bachelor's Degree in the field of Marketing, Business or Communications
• Minimum 3-5 years of related experience from various marketing and communication disciplines, B2B and B2C
• Experience/high knowledge of digital and social marketing
• Fluent Swedish and English language skills. Mandarin would be a plus
• Very good presentation capability
• A strategic mindset in combination with excellent hands-on capabilities
• Strong project management skills and ability to deliver on multiple concurrent tasks
• Team Player that is engaged and proactive with a positive attitude, drive and target focused personality
Preferred Qualifications:
• Experience in managing agencies
• Experience from the Automotive industry, as well as an established network within Volvo Cars, LYNK & Co and Polestar
• Exposure to Chinese business culture is a plus
• Passionate about Audio
HARMAN designs, engineers and produces solutions for car manufacturers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services (IoT-solutions). With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, we are admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. We have a workforce of over 30,000 people and are a fully owned subsidiary of Samsung Electronics.
Publiceringsdatum2017-12-08Så ansöker duSista dag att ansöka är 2018-01-14
Ange följande referens när du ansöker: Marketing Manager Sweden
KontaktLinnea Blomqvist
linnea.blomqvist@harman.comFöretagHarman Becker Automotive Systems
AdressHarman Becker Automotive Systems
Tillgängligheten 1
41701 Göteborg
KontorsadressTillgängligheten 1
Jobbnummer 3844963
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