Copywriter to Global Online Experience - Volvo Cars
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
We are building up Volvo Cars online sales capabilities and driving the shift towards direct consumer sales. Our aim is clear - to provide customers with modern, flexible and hassle-free ways to own a car, whether through a Care by Volvo subscription, lease, loan or cash. By that, shaping the future of the automotive industry.
Let us describe the challenge we offer
In the position as Copywriter you will write the master copy for all e-commerce website related communication and other digital channels. You will also make it come alive on the site via close collaboration with translation agencies and web editors. You will manage the website story in collaboration with UX specialists, and translate it into concrete, consistent, and clearly articulated value propositions about our online sales products.
With the ability to understand how to translate data to sales touch points and increasing conversions through our webpage you are part of our online commercial success. You will optimize the website for increased sales using your skills of copywriting and project management where you will collaborate with several specialists within related areas.
It is of essence that you understand and can translate product capabilities and offerings into real benefits, compelling messaging and positioning for our customer target groups.
Here you work in close collaboration with offer development, marketing, sales and our digital teams to execute on development and new product launches that high-light our innovations and drive demand.
You act as "voice of customer" and bring consumer insights into website messaging and follow key competitor, market and industry trends to help identify new marketing opportunities. You are a strong relationship builder who will bring your curiosity to work and support the e-commerce team, ensuring that product features, key messaging and campaigns are centered around consumer buying needs and optimized for online sales.
In this role you will have the opportunity to:
• Create, ensure and rollout communications messages and creative copy.
• Produce and own customer facing copy throughout the digital journey - everything from site/app copy, SEO text, engaging headlines, compelling CTAs, proofreading, digital content marketing
• Shape new creative copy concepts for Volvo as next steps - conceptualizing and ideating in all areas while keeping the bigger picture in mind. Have a flair for writing and what works on internet
• Engage the audience with copy that is compelling and to the point -walk the talk.
• Ensure consistency in the tone of voice for all customer-facing digital materials
Competence and skills are important but personality is key
As a person you are organized and structured. You are well suited to manage several parallel online copy projects. You have an outstanding ability to think creatively, strategically, independently, identify and resolve problems. You can navigate fluently and effortlessly across teams, cultures, and multiple stakeholders in a global organization. Further, you take accountability, both for your own direct area of responsibility, and the success of the team. Collaboration and ability to work with teams is key for success. You dare being bold, in a thought through way, with integrity, and curiosity as guiding stars. Of course, with a strong business acumen.
Qualifications
• Education in related field
• Several years of experience of professional copywriting
• Strong project management skills
• Experience of copy for websites, including how to write SEO-optimized texts
• Successful experience of writing texts optimized for digital sales
• English is probably your first language and you are excellent in both verbal and written English communication
Location: Gothenburg HQ or Stockholm
How to apply and connect
Is this you? Do not wait with your application! We will start the recruitment process immediately. We welcome your application by June 27th, 2021 at the latest. Please submit your application in English. For information about the recruitment process, please contact Senior Recruiter
lotta.ericsson@volvocars.com.
In this recruitment, we use qualifying questions and therefore we do not require you to submit a cover letter. Due to GDPR we do not accept applications over email.
Change is coming. Are you with us?
#LI-LOTTA
Varaktighet, arbetstid
Full Time Undefined
Publiceringsdatum2021-06-10ErsättningUndefined
Så ansöker duSista dag att ansöka är 2021-06-27
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "52078-35757877".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Jobbnummer 5802883
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