Brand Strategy Consultant
Purple ideation AB / Organisationsutvecklarjobb / Uppsala
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hela Sverige Visa alla jobb hos Purple ideation AB i Uppsala Summary: We are looking for a seasoned strategist that has at least 15-20 years of experience in research and strategy. This candidate should have experience working directly with US-based clients and have a marketing and communications focus that gives them the ability to have impact on all touchpoints of the brand across the customer journey. We would like someone who has experience in healthcare and travel; other verticals are a bonus. Finally, we would like someone skilled in moderation and facilitation with stakeholder level audiences as well as consumer audiences.Specific Responsibilities of the Job: In order to grow our capabilities, we are looking to bring on an executive level consultant with in-depth experience in brand and business strategy. Specific responsibilities of the job include:1. Client growth - this candidate needs a proven track record of finding and winning new client business that will expand our portfolio. They should be adept at networking and have a base of prospective clients that they can tap into.2. Current client business - they should have current clients that show their strength as an independent consultant.3. Segmentation Studies - they should understand how customer segmentation works and be comfortable and competent at developing segmentation schemas and bringing them to life for clients.4. Brand Positioning - a core element of this job will be to work with clients to position their brand, product or service so this candidate needs to have extensive experience in this area and understand how to look at culture, category, consumer and company to develop an aspirational yet attainable, unique and differentiated positioning that can help propel the client's business forward.5. Customer Journey Mapping - they need to be skilled in creating customer journey maps and experience blueprints for clients in all sectors.6. Creative Ideation and Briefing - this candidate should have experience in writing inspired creative briefs that can lead to breakthrough creative work either in advertising or experience.7. US Consumer Understanding - we would like someone that has experience working in the US market and understands health and wellness in the US and can bring that understanding to our clients. We would also like someone that has experience in the US travel market and understands how Americans plan and book travel.Requirements:1. Self-directed - this candidate needs to be self-directed and have ambition. The expectation for this job is that the candidate will be motivated to go out and find business on their own with minimal support from our leadership team.2. Good communicator - this person needs to be a solid communicator that can express their point of view in a clear and compelling way.3. Swedish/English Spoken - while we prioritize English speaking, we would like someone that is comfortable communicating in both languages when necessary.
Publiceringsdatum2019-05-07Så ansöker duSista dag att ansöka är 2019-05-21
FöretagPurple ideation AB
Jobbnummer 4772717
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