Brand Strategist - Global Brand Team at Volvo Cars
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
You want an exciting career that contributes to positive change. So, what's your next move?
Some of the most exciting action is within our Global Brand Team which functions like an internal agency; our work extends to every other department. We are the custodians of the Volvo brand. We nurture it, protect it and work to bring the brand to life at every level of the organization. We align business with brand goals. We promote the brand internally and externally. We are the voice of the consumer. And we're building a culture that reflects our brand values. We take an holistic approach to building a brand - but always deliver real, concrete output.
We are looking for an experienced Brand Strategist to join our Global Brand Team. As Brand Strategist, you will be responsible for developing and executing brand strategies that drive business growth, build brand equity, and differentiate us from our competitors.
This is what you'll do
In this role you will develop and execute comprehensive brand strategies that reflect our company's values, mission, and vision. You will conduct research and analysis to understand consumer behavior, market trends, and competitors, and use insights to inform brand strategy and messaging. You will define and communicate our brand's identity, values, and personality through consistent visual identity, tone of voice, messaging, and positioning.
Further, you collaborate with cross-functional teams, including marketing, creative, product, and communications, to ensure brand consistency across all touchpoints. You lead the development and execution of integrated initiatives that drive brand awareness, engagement, and loyalty.
You will measure and analyze the effectiveness of brand initiatives and campaigns and continuously iterate and improve based on data-driven insights. Staying up-to-date with industry trends and best practices and identify opportunities for innovation and differentiation.
As a person you know how to build strong relationships with key stakeholders, including senior leadership, partners, and customers, and represent the brand externally.
Qualifications:
• Bachelor's or Master's degree in marketing, business administration, or a related field
• 7+ years of experience in brand strategy within fast moving consumer goods industry, preferably in a leadership or senior role
• Strong analytical and strategic thinking skills, with the ability to use data and insights to inform decision-making
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels
• Creative thinker with the ability to develop innovative ideas and solutions
• Familiarity with branding and marketing tools and platforms, such as market research, social media, and web analytics
• Proven experience in leading and mentoring teams, and collaborating with internal and external stakeholders
• Self-starter with the ability to work independently and in a team environment
• Fluent in English, both written and verbal
If you are a strategic thinker with a passion for branding and a track record of success in developing and executing brand strategy, we want to hear from you. Join us in shaping the future of our brand and making a positive impact on people's lives.
Let's get to know each other
Welcome to apply by the latest on the 31st of October 2023 and we will do our best to keep you updated throughout the process. If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
The position could be based at HQ Gothenburg, or in Stockholm but we are also open to applicants in New York, London, Shanghai and Singapore.
Please take the time to learn more about Life at Volvo Cars here:
https://lnkd.in/e4iC_DjkMake sure to submit your application in English and note that applications via email will not be considered due to GDPR.
Welcome with your application!
We're Volvo Cars
We're proud of our heritage - built on our commitment to safety - and we're excited about delivering on our bold plans for the future. Since 1927, we've created world-changing innovations, like the safety belt, which since we shared it with the world has saved more than a million lives.
Our sights are set on becoming a fully electric car company by 2030 and climate neutral by 2040. Big plans like these call for talented people who share our values and passion for positive change. So, we're looking for the change makers. The free thinkers. The self-motivators. The visionaries. The leaders. The dreamers. The believers. We're looking for you.
#LI-LOTTA #LI-REMOTE #BRAND #VOLVOCARS
Ersättning Undefined
Så ansöker du Sista dag att ansöka är 2023-10-31
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "67001-41968791".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Kontakt Lotta Ericsson
0731501785 Jobbnummer 8176370
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