Brand Manager
The Absolut Company AB / Marknadsföringsjobb / Stockholm
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hela Sverige Absolut is a leading premium vodka brand. Every bottle comes from One Source, Åhus in southern Sweden. Our wheat is grown exclusively by local farmers, our water comes from a local well and the community is home to our own distillery and bottling plant. This local community has a proud vodka-making heritage as vast as ours. Our One Source, One Community commitment means we have complete control over 100% of the production chain and can ensure that the high standards are consistently met in every bottle produced.
We have the ambition to take Advocacy & Brand Education to the next level, by amplifying our production philosophy and passionate sustainability stories. Whereas a leader of the cocktail revolution and a platform for social progression, we are proudly 'Made for Mixing' to create delicious cocktails for convivial moments.
This role is a position that will contribute to the development and delivery of 'best in class' advocacy programs & experiences, to fuel and recruit more passionate brand Advocates across the globe to the Absolut brand. This entails working closely in collaboration with marketing specialist functions at The Absolut Company, Ambassadors and local markets (Pernod Ricard local affiliates).
Position is a local contract based in Stockholm, Sweden
Overall responsibility
Absolut Global Ambassador Program: This role will be joint-responsible to drive the program forward, by identifying, educating & supporting Ambassadors to create a close community of impactful brand believers. This includes finding innovative ways to fuel the community, host annual Ambassador Summits, facilitate best practice sharing, and provide guidance to champion local market opportunities to recruit genuine brand advocates.
Champion of Brand Education Modules & Tools: The Brand Manager will be responsible for evolving our premium product offering in educational materials & hosting brand education sessions, with the long-term goal to organically drive preference, brand awareness and improve quality measures. This requires a robust and deep-rooted understanding of brand qualities, characteristics and heritage in order to inspire the receiver to communicate detailed information in a convincing & compelling way.
Support Advocacy Endeavors: As part of a highly collaborative team with many responsibilities, the role includes supporting various cross-functional projects. Some examples of this include strategic support in developing the Global Advocacy Strategy, tactically creating necessary Point-of-Sales & physical tools fit for educational purposes, operationally managing, maintaining and evolving the Absolut eAkademi (internal onboarding trainings), and more.
Academic & Professional experience required
University Degree is a plus
Minimum 4 of experience required within events, brand experiences, and hospitality
Knowledge of spirits and the spirits industry is required
Experience with advocacy & brand education strategies, programs & tools
Exposure to brand strategy, communication strategy, consumer insights/trend reporting, budget responsibility & managing brand activity in media & digital space
Proven communication (written & spoken) & excellent presentation capabilities
English spoken and written with great proficiency
Ability to travel
Required Competencies
Passion for educating others and delivering exceptional materials & experiences
A flair to present with enthusiasm, ability to capture and engage audiences
Can do attitude and highly motivated self-starter, that is structured and able to prioritize
Always represents with integrity and professionalism, highly responsible (in mind & consumption)
Open and collaborative working style with team and with markets, team player
Authenticity & capacity to maneuver a wide group of stakeholders, various personality types & different cultures with an ability to build lasting relationships
Commitment to deliver quality executions on time - is reliable and hardworking
What the Absolut Company Offers
Here at The Absolut Company, we let contradictions meet. We are a middle-sized, proud Swedish company that stands for strong values and at the same time, we are part of a huge global group that offers new international connections every day with a possibility of an international career. Here you will meet innovation in a company with more than 100 years of history.
You are welcome to The Absolut Company for who you are. We believe that an inclusive workplace with diversity of experiences and perspectives creates a vibrant work environment and mirrors our global consumers.
Application
If this role resonates with you, don't hesitate to apply. We look forward to hearing from you!
We will be reviewing applications on an ongoing basis, so please send your application as soon as possible, no later than March 24, 2022.
Publiceringsdatum2022-03-14Så ansöker duSista dag att ansöka är 2022-04-24
FöretagThe Absolut Company AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare The Absolut Company AB (org.nr 556015-0178)
Ansökan E-post:
tac-hr@pernod-ricard.com Jobbnummer 6431387
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