Analytics Platform Lead - Marketing & Brand
Volvo Personvagnar AB / Datajobb / Göteborg
2021-07-25
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➡️ Klicka här för den senare publicerade platsannonsen "Analytics Platform Lead - Marketing & Brand" (publicerad 2021-10-11) ⬅️
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hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
Since 1927, we have been a brand known for our commitment to safety, creating innovative cars that make life less complicated for our consumers. In 2010, we decided to transform our business, resulting in a totally new generation of cars and technologies, as well as steady growth and record sales. Today, we're expanding our global footprint in Europe, China and the US, and we're on the lookout for new talent.
We are constantly pushing our own skills and abilities to drive change in the automobile industry like never before. We are looking for innovative, committed people to join us in this endeavour and create safe, sustainable and connected cars. We believe in the power of people and will challenge and support you to reach your full potential. Join us and be part of Volvo Cars' journey into the future.
The Marketing Analytics Team is a talented team with strong data analytics capabilities and a deep understanding of the consumer. It supports the entire Marketing & Brand organization with the right data, results, and insight.
Let us describe the challenge we offer
In this role, you'll be responsible and take ownership of core analytics platforms. You will join an analytics team that measure the marketing performance and the Volvo Cars brand. Part of a dynamic global brand, you'll ensure that we are measuring data in the most efficient way across multiple countries and platforms, securing continuous learning and developing strategic roadmaps for future innovation.
What you will do
You will take lead in managing our global Google Analytics account that tracks data across our websites and apps. You will work with different data analysts from across the business who will have requirements on the setup of Google Analytics, Big Query and Google Tag Manager. As owner of these tools, you will be expected to administer, advise, control, and own the data that is collected.
You are able to strategically think about what analytics data Volvo Cars should track and measure in order to reach our corporate objectives, and how to connect this data though different platforms. You know the importance that data must be collected and used in a compliant way, and you are able to lead projects to prepare ourselves for a cookie less world.
You are not afraid to get your hands into the data when needed and you have a great passion for data. You are able to strategically think about different data sets and how these should be connected in order to provide more accurate data to drive our business.
Competence and experience are important, but personality and potential are key
You have multiple years' experience working with analytics products. You are an expert in the field of measuring data within the Google Analytics and you have an advanced working knowledge of Google Tag Manager and Big Query.
You love to work as part of a team and can gather requirements from multiple areas of the business and are able to prioritize what should be implemented. You are structured and process orientated.
Data is your passion, and you understand the importance of it being collected and used in a compliant way.
Qualifications
• You are an expert working with Google Analytics.
• You have multiple years of experience with Big Query and Google Tag Manager.
• You are comfortable making decisions and deciding what is what.
• You are able to lead projects and gain input from multiple stakeholders.
• Knowledge of Salesforce and the connections to Google products is an advantage
• A good understanding of GDPR and privacy regulations in general
• You are able to work in GTM with Pixels, Floodlights and tagging implementation
How to apply and connect
Is this you? We welcome your application by August 22nd, 2021 at the latest. Please note that we are on vacation and will be able to answer your queries from the 11th of August onwards. Thanks!
Please submit your application in English. For information about the recruitment process, please contact Senior Recruiter
lotta.ericsson@volvocars.com.
You will report to Head of Analytics and the position is based in Gothenburg, Sweden. We are a global company and you need to be proficient in English, verbally and written, as well as having an interest and ability to travel. Due to GDPR we do not accept applications over email.
Change is coming. Are you with us?
Varaktighet, arbetstid
Full Time Permanent
Publiceringsdatum2021-07-25ErsättningUndefined
Så ansöker duSista dag att ansöka är 2021-08-22
Klicka på denna länk för att göra din ansökanFöretagVolvo Personvagnar AB
Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "52740-36065605".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Jobbnummer 5873727
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