Adobe Analytics Designer
W.IT.G Consulting AB / Datajobb / Lund
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hela Sverige We are looking for a senior Adobe Analytics designer and analyst to join a global team with 100% remote work.
Your daily tasks may include:
• Work predominately in the implementation process of the user story lifecycle but will also contribute to user story estimations and sprint planning.
• Responsible for building the functionality following agreed development guidelines and good development practice.
• Will unit test their own build as well as conduct peer reviews of other features.
• Responsible for their code and components to go through agreed deployment processes.
• From when a Ready user story is assigned, the developer is responsible to get the user story through the implement process of the user story lifecycle
• Will resolve technical bugs report in Production landscape
• Pending skill - Assist in code deployment
• Be part of the service team and work with support related tasks
Key responsibilities in order of priorization but not limited to:
• Experience developing web measurement plans and leading Adobe Analytics tagging implementations
• Tag implementation based on current digital platforms design and framework
• Managing tagging needs for both client side and server-side implementation
• Hands-on Experience in implementing all tags from analytics to third party pixel tags
• Hands on experience with any cookie governance platform e.g., OneTrust, TrustArc etc. to manage the cookie behavior from Adobe Launch or any other TMS
• Work closely with developers to ensure the data layer has all the elements properly exposed to execute our analytics tags
• Creating and publishing JavaScript to track required actions on all digital properties including website, mobile app and web app as required
• Co-managing adobe launch tool and library for tagging needs with other web analytics resource in the team
• Proficient in using web debugging tools for testing of tagging implementations
• Alignment of data across multiple properties in adobe and reporting suites so that we have cross property consistency in our tracking
• Continuous engagement with product owners and business stake holders to take new requirements and help web analytics team execute, QA and UAT tags
• Maintain clean documentation of existing and future implementation while adhering to the organizational standard
• Perform data quality audits, QA tags, identify data collection issues, suggest improvements and implement fixes.
Required skills:
• Hands-on management & implementation experience on Adobe Analytics both technical and functional
• Hands-on management & implementation experience on Adobe Target both technical and functional
• Hands-on management & implementation experience on Adobe Launch/Adobe DTM
• Very strong in A/B testing and Personalization concepts to be able to measure and drive personalization and optimization programs
• Experience of analysis and generating Insights of online report data from digital analytics tools
• Understands statistical tools to identify and evaluate relationships between different data points and outcomes
Preferred skills:
• Analytics capabilities in analyzing the data
• Experience of creating testing & optimization strategy and implementation using Adobe Target or any other leading optimization tool
• Hands-on experience of Google Analytics for 3+ years, both technical and functional (since current site still uses Google Analytics)
• Experienced in reporting and dashboards creation
• Knowledge of customer journeys of lead generation as well as ecommerce sites
• Understanding of effective web design and key UX principles
• Knowledge of digital marketing best practices
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2023-06-01
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare W.IT.G Consulting AB (org.nr 559226-3726),
http://www.weITglobal.com Arbetsplats weITglobal
Kontakt Kunal
kunal.pal@weitglobal.com Jobbnummer 7823450
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