VP Marketing
The Absolut Company AB / Försäljningsjobb / Stockholm
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hela Sverige Deliver the business goals of the Absolut brand globally.
Manage the Absolut brand holistically, from the design of the global brand strategy to delivery of brand activation (Storytelling, Experiences, Last 3 Feet) ensuring that lead BMC's are aligned with directions. Define and execute the strategy that will make Absolut the number one vodka worldwide by converting marketing assets into sales impact.
Key responsibility
Delivery
• Managing the Absolut Marketing team.
• Defining the strategy for Absolut globally
• Create the necessary assets to execute the strategy
• Define the strategy for global expansion
• Create advertising, partnerships, celebrity endorsements and point-of-sales material
• Achieve stretching business objectives
• Define and execute the 4 year plan within budget frame
Day to Day Execution
• Meeting with markets
• Meeting with agencies and critical partners
• Setting the direction for the team as its leader
• Acting as the face of the Absolut brand globally
• Coach, inspire and develop the team
Key Capabilities:
• English
• Computer/Software/Programs
• Communication/Presentation
• Motivating others
• Teamwork
• Flexibility
• Cross-Cultural Awareness
• Judgments
• Problem Analysis
• Objective Settings
Qualifications/profile:
• University Business Degree
• Marketing experience min 8 yrs
• Creative Agency Experience
• International marketing experience min 2 yrs
• Consumer marketing
• Agency role as account director or planner
• Advertising Agency
• Organisational Awareness
• Strategic Perspective
• Commercial Orientation
• Innovation
• Self Confidence
• Decisiveness
• Initiative
• Execution
PROFILE REQUIREMENTS: Skills & Personal abilities
Education University degree in Business or Communications
Marketing 10 years
International marketing 4 years
Brand management 7 years
Consumer goods Critical
Spirits Industry Critical
People manager 5 years
The Absolut Company Is together with Pernod Ricard the world leader in premium spirits. Pernod Ricard has a long tradition of entrepreneurship and innovation and The Absolut Company is one of six brand companies within Pernod Ricard.
The brand companies manufacture and develop products and define the global marketing strategy, while the market companies adapt their strategy for the local markets. Pernod Ricard's extensive distribution network entails 80 market companies covering more than 150 markets worldwide.
Absolut Vodka is still produced in the small town of Åhus, where the company has 300 employees. From that single source, 99 percent of all Absolut Vodka is then sold abroad, making it Sweden's single largest export product in the food category.
Publiceringsdatum2018-09-21Så ansöker duSista dag att ansöka är 2018-10-01
FöretagThe Absolut Company AB
AdressThe Absolut Company AB
Årstaängsvägen 19 D
11743 STOCKHOLM
KontorsadressÅrstaängsvägen 19 A
Jobbnummer 4360281
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