Range & Product Communication Developer | Ikea Marketing & Communication
Ikea Of Sweden AB / Marknadsföringsjobb / Älmhult
2025-02-06
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The IKEA vision is to create a better everyday life for the many people - and we're always searching for new and better ways to do it. With creativity, IKEA Marketing & Communication AB connects the IKEA range, with the hearts and minds of the many people. This is where we develop the global communication and marketing content and solutions that enable IKEA retailers to grow and position IKEA as a purpose-led business and an expert in life at home.
IMC is based in Älmhult, Sweden - the heart of IKEA. Our strength is our 400+ talented co-workers: strategists, channel experts, developers, photographers, motion media producers, 3D artists, graphic designers, copywriters, interior designers, and many more competences. Our culture and values guide us in everything we do. We become better as a team by building on our strengths and differences. Together, we strive for an inclusive work environment where we all feel safe, welcomed, respected, supported, and appreciated for who we are and what we contribute with. We are proud of our craftsmanship and ability to unleash creativity at scale.
This is the place where you can inspire billions of people around the world to create a better life at home. Are you ready to make a better everyday life for the many people? We want to hear from you!
The Range & Product Communication Area, within the Strategy & Plan function, is accountable for the IMC business leadership of the assignment to develop and deliver communication content that supports the IKEA range offer. We are now looking for a Range & Product Communication Developer to join our team!
Job Description
The Range & Product Communication assignment is the biggest assignment in IMC, with thousands of assets being delivered for every sales start. As part of the Product Communication assignment, IMC leads the development and production of impactful and inspiring content that contributes to the conversion of customers, by enabling them to make an informed purchasing decision.
As a Range & Product Communication Developer you will be responsible for leading development and enhancement initiatives to continuously improve the Range and Product communication content framework and related capabilities, to secure relevant and effective content deliveries, as well as efficiency in operations.
Your assignment includes:
consolidate and evaluate input, as well as customer insights and data analytics on range and product communication content, to identify relevant improvements and development needs within the content framework (e.g. asset types, templates, business rules etc.).
follow up and evaluate ways of working within range and product communication, to identify relevant process improvements and capability development needs (e.g. guiding principles, working routines, digital solutions).
involve and engage relevant stakeholders in Range, Ingka Digital, Retail Concept etc. to define and agree on priorities and a common development roadmap.
lead, facilitate and/or monitor the various development needs, to secure implementation, and follow up impact and performance.
contribute with expertise to the different development initiatives in the IMC Development Portfolio.
contribute to defining the frames, terms and conditions of the different range and product communication assignments in IMC, through documentation (e.g. assignment descriptions, guidelines etc.) and agreements (e.g. frame agreement specifications), both within IMC, as well as with other business units.
Qualifications
Experience from working with Product Communication in IKEA, and a clear understanding of the interdependencies between the product development processes in IoS and the content development process in IMC.
In-depth knowledge and understanding of the preconditions and dependencies that defines the frames of the current global product communication assignment (e.g. content distribution, systems, processes, infrastructures, ways of working and guidelines etc.).
Understanding of how digital asset management and content management systems enable an effective customer meeting.
Understanding of the customer journey and how customers meet and interact with range and product communication content in various customer meeting points.
Interest in digital capability development, motivated by opportunities in automation etc.
Knowledge about the IKEA brand, values, copy and visual identity, tone of voice.
Strong written, visual, and spoken communication skills, as well as fluency in English.
You are an experienced leader who is passionate about enabling an impactful customer meeting, to increase customer conversion and strengthen the IKEA brand. You have a curious mindset and pay attention to details but can easily switch to a holistic perspective to prioritise and make decisions based on business value.
You are comfortable leading in the unknown. You are motivated by being on the way, and continuously making improvements and deliver value in ever-changing conditions. With your agile leadership approach, you are able to turn complex challenges into actionable steps towards solutions. You are a true ambassador of IKEA values, and you utilise your communicative leadership skills to engage stakeholders and build trusting relationships.
Additional information
Are you ready to make the world a little better, together? We want to hear from you!
This is a permanent role based in Älmhult. We believe that presence and spending the majority of the working time in the workplace, is important.
If you are you ready to inspire billions of people around the world, and contribute to converting even more of the many people to IKEA customers, then we want to hear from you!
Apply to this position by registering your CV and answering the below three questions:
What makes this role interesting for you? Elaborate on your motivation.
Why are you a good fit for this role? Elaborate on your qualifications.
What, in your opinion, is the no 1 opportunity in making IKEA product communication stronger?
We look forward to receiving your application in English by 21 February 2025.
Så ansöker du Sista dag att ansöka är 2025-03-21
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Arbetsgivare Ikea Of Sweden AB (org.nr 556074-7551)
Västergatan 10 (
visa karta)
343 36 ÄLMHULT
Arbetsplats Ikea Marketing & Communication AB
Jobbnummer 9148550