Group Consumer Insight Director
Tele2 Sverige AB / Försäljningsjobb / Stockholm
Observera att sista ansökningsdag har passerat.
Visa alla försäljningsjobb i Stockholm,
Solna,
Lidingö,
Sundbyberg,
Danderyd eller i
hela Sverige Visa alla jobb hos Tele2 Sverige AB i Stockholm,
Solna,
Sundbyberg,
Sollentuna,
Tyresö eller i
hela Sverige The overall goal for the Consumer Insight Director (CI Director) is to deliver quality business decision support by providing consumer insights, this with the main purpose of improving Tele2?s business performance. CI Director will need to initiate, coordinate and follow up on activities throughout the Tele2 Group. The CI Director will report to the CCO of the Tele2 Group, and is expected to add value to a number of stakeholders throughout the organisation.
KEY RESPONSIBILITIES:
Strategically and operationally responsible for Consumer Insight/ Market Research at Group level.
Deliver analysis to help drive development of brand and communication, product development as well as strengthen the customer relationship.
Support Marketing team in developing communication and marketing strategies.
Continually develop process, methodology and format for consumer insights.
Deliver consumer insights and manage CI projects within the fields of marketing/brand and communication, customer loyalty development and product development.
Drive strong cooperation with other teams in organisation.
KEY ACTIVITIES
Lead projects and the development of tools, techniques and reporting for consumer insights in all relevant areas such as:
Segmentation, Brand tracking, Communication and brand development with both qualitative and quantitative techniques to support the complete process.
Product development, Customer Relationship/Customer Loyalty, Assess agencies.
Recommend partner and negotiate agreement with key research suppliers and Coordinate with countries governing central strategic thinking.
CANDIDATE PROFILE
We are looking for a result- oriented leader with a hands-on experience from working with consumer insight and market research as well as experience from cross functional project management.
A successful candidate has an analytical aptitude (both qualitative and quantitative) coupled with the ability to convert facts, analysis and consumer based insights to business improvement possibilities.
Furthermore, the person needs to add value to a number of stakeholders across the organisation through a deep knowledge of tracking, brand and communication development and segmentation.
You must be able to drive and lead initiatives and make sure the counterparts in the country organizations have the commitment, knowledge and support to implement the initiatives in their markets.
REQUIREMENTS
Strong experience working with CI methodologies, statistics etc
Experience from working with tracking, brand- and communication development and segmentation
Project management skills (both practical and analytical)
Academic degree and fluency in the English language
MERITING
Experience from the telecom industry
Experience from working with CRM, loyalty and/or retention
Line experience in combination with a background from a consultancy firm
PERSONAL CHARACTERISTICS
Strong analytical skills and well developed strategic height
Strong drive and ability to work independently.
Structured and methodical with the ability to switch from strategic to operational tasks
Interpersonal and communication skills
Networker and good at dealing with local markets (diplomatic but convincing)
Presentation skills (secure presentation of strategic concepts and analysis results in front of partners & senior management)
Strong integrity but non-prestigious
Publiceringsdatum2011-09-12Arbetstider och omfattningTillsvidare
Heltid
ErsättningFast lön
Så ansöker duAnsökan kan tyvärr inte göras via e-post.
FöretagTele2 Sverige AB
AdressTele2 Sverige AB
BOX 62
16494 KISTA
KontorsadressBorgarsfjordsgatan 16
Stockholm
Jobbnummer 1027544
Observera att sista ansökningsdag har passerat.