Field Marketing Manager
Jerrie AB / Marknadsföringsjobb / Göteborg
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hela Sverige Autodesk helps people imagine, design and create a better world. Everyone - from design professionals, engineers and architects to digital artist, students and hobbyists - uses Autodesk software to unlock their creativity and solve important challenges. The success and growth of Autodesk can be attributed not only to its exceptional products, but also to its unique culture, which brings together the best and the brightest in a combined mission of innovation and creativity. We are a global, market leader in 3D design software for manufacturing, building, construction, engineering, and entertainment, with $2.2B in annual revenue.
The Role
Autodesk is looking for a Field Marketing Manager for our business unit Manufacturing & Design. The main objective is to lead territory marketing, ultimately driving awareness and adoption of Autodesk software and services. This role requires a blend of applied marketing skills ranging from go-to-marketing strategy planning through in-market field execution. The person oversees the Nordic countries and Benelux. As a Field Marketing Manager, you will have overall responsibility for planning and execution of all marketing activities related to manufacturing in your region. In this position, you will report to the Marketing Regional Manager and work closely with direct sales and resellers to execute the marketing plan. The position is placed in Gothenburg, Sweden.
Your Responsibilities
• Leading all regional marketing activities, including driving awareness, demand gen, and sales support.
• Management of the Field Marketing budget for Manufacturing, and planning and execution processes.
• Working closely with Sales on market strategies
• Working in collaboration with internal experts to drive plan and execution of all inbound marketing initiatives including, social media, content marketing, digital marketing SEO/SEM and nurturing programs.
• Using marketing automation tools to monitor and execute programs.
• Setting up metrics and analysis to identify target markets and refine campaigns.
• Providing weekly reporting and making data driven decisions.
• Planning and execution of traditional lead generation tactics such as events and telemarketing.
• In collaboration with the PR team, driving awareness programs and key messages.
• Participating in Autodesk software go-to-market strategy planning with global marketing counterparts.
• Adapting global "go to market" strategies to build and execute end-to-end, integrated regional marketing plans.
Top 5 Signs That You're a strong candidate
• You're a regional expert. You understand your region inside out, including what makes it unique to other places around the world. You understand buyers, their behavior, communication etiquette, popular social channels, and you have insight into the competitive landscape in your region.
• You're strategic and tactical: You have experience providing input to global marketing strategy planning to ensure execution at the regional level. You know when to wear your strategic hat, as well as when-and how-to roll up your sleeves and execute on tactical plans to get things done.
• You're a modern marketer. You're familiar with the tools modern marketers use to drive awareness, demand, and adoption of technology software and services. You have experience pairing marketing automation tools with buyer-centric content to attract and nurture leads across multiple channels.
• You're a communications pro. You're convinced that effective marketing starts with a clear understanding of your target audiences. You know how to find these audiences in your region, the best channels to use to engage them, what to say once you've made contact, and how to say it.
• You're a natural leader. You have experience leading direct and indirect teams as well as external contractors and agencies. You understand the difference between "managing" and "leading" people; your style and tact help you inspire others to get behind your cause and take a journey with you.
Who are you?
You have a bachelor's degree in business/marketing or equivalent, minimum 5-10 years of field marketing experience. As a person, you have strong teamwork and excellent communication skills, you have the ability to manage multiple priorities with many different stakeholders. Furthermore, you need to be very creative and decision driven. Required languages are English and Swedish (fluent both written and spoken).
This recruitment is handled in cooperation with Jerrie AB. For further information regarding this position, you are most welcome to contact Martin Dahlberg +46 763 17 07 41. Please apply with registered CV and cover letter at jerrie.se not later than 21th of May.
Varaktighet, arbetstid
1 -
Publiceringsdatum2017-04-27ErsättningEnligt överenskommelse
Så ansöker duSista dag att ansöka är 2017-05-21
Klicka på denna länk för att göra din ansökanFöretagJerrie AB
AdressJerrie AB
Odinsgatan 9
41103 Göteborg
KontorsadressOdinsgatan 9
Jobbnummer 3462927
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