CRM Specialist Nespresso Nordic
Nestlé Sverige AB / Marknadsföringsjobb / Stockholm
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hela Sverige Do you have an eye for data and are passionate about creating great campaigns for our customers? Are you interested working within the World's largest food and beverage company? Fantastic, we are looking for a Nordic CRM specialist to join our Nespresso Nordic team in Stockholm, Copenhagen or Oslo.
Nespresso - a name synonymous with quality and innovation. Our story began with a simple but revolutionary idea: to enable anyone to create the perfect cup of espresso coffee - just like a skilled barista. Nespresso is the worldwide pioneer and market leader in high quality portioned coffee. Join us and you'll become part of an exciting and ambitious team focused on developing long lasting customer relationships and ensuring continued business success. Established in 1986 with headquarters in Switzerland, Nespresso has grown to become an autonomous global business within the Nestlé Group. With this firm backing, we are now an iconic international brand present in over 60 countries around the world.
At Nespresso we place people, coffee and sustainable living at the heart of what we do, inspiring an engaging and meaningful place to work.
We Offer
In the role as Nordic CRM Specialist, you will join a team of 4 CRM professionals and be a member of the greater Nordic Marketing team. As such you will have colleagues located in Norway, Sweden, Denmark and Finland also you will work closely with Nespresso Global HQ stakeholders to define and prioritize key business questions to address. We are a team who enjoy a fast-paced environment and think individual sense of responsibility and empowerment is key. We collaborate proactively with each other, the Nordic business and our CRM colleagues around the World on a daily basis.
Your Responsibilities
As a Nordic CRM specialist at Nespresso, you need to like working with the full spectrum of CRM, from producing and analysing data, translating this into insights, working with customer clubs and loyalty programs to implementing, developing and following up on campaigns. This is to develop the customer journey, the customer life cycle and market communication in a broad perspective. You should enjoy working with long-term planning/forecasting, at the same time as you need to see the allure of ad-hoc work to quickly obtain a basis for decisive business decisions. Your responsibility includes ensuring that relevant data is in Nespresso's consumer database, so that you can produce data and hold presentations internally/externally to develop sub-insights. You will also be responsible for executing the operational activities of all consumer experience campaigns, programs and activities. This would include:
• Monitoring and securing the operational planning of consumer experience campaigns
• Supporting the campaign set-up to ensure effective campaign execution
• Supporting the execution of retention programs and activities for B2C and B2B
• Tracking campaigns and providing suggestions for optimisation
• Producing regular reports to highlight performance on main consumer experience KPI's
• Developing analyses/studies to understand scenarios and trends across AB B2C and B2B behaviour
• Anticipating the evolution of the business with a 2-5 years perspective
Your Experiences and Qualifications
• In order to be successful in the role we expect that you have more than 5 years of experience working in a specialist CRM role ideally in a direct B2C environment where you have acquired knowledge of SPSS/SAS or similar statistics package, and of SQL or other data query tool and have knowledge onto Adobe Campaign or similar campaign tool.
• Experience in building databases, dashboards, and reporting, understanding the Machine Learning concept, Experience in working with data from different sources (including Euromonitor estimates and trends, Brand Health Tracking, social media metrics, U&A, E-commerce data).
• You combine this with good business acumen where you feel at ease with financial models: customer lifetime value, ROI etc.
• You have a University Degree or equivalent in Economics, Business Administration, Engineering, Data Scientist or Mathematics. You are fluent in English, fluency in a Nordic language is seen as beneficial.
To Thrive in This Role, We Believe You Also:
• Enjoy taking a structured, analytical approach to your work.
• Interested in building new tools & system to improve quality of our analysis and data visualization, digitally savvy
• Have excellent communication skills and can translate your findings into business arguments that stakeholders in all areas of the organization can understand
• Possess strong stakeholder management skills, enjoy collaborating across functions and have the confidence to manage a wide variety of stakeholders.
• Enjoy challenges in a fast-moving environment and feel at ease working and influencing at a distance.
Be a Force for Good
At Nespresso we touch millions of people's lives every single day through the work we do and the products we create. This way we're helping to shape a happier, healthier future for individuals and families, for communities and for the planet. Working at Nespresso means you are part of something bigger; a community of people that comes together with a shared purpose and an organization committed to delivering good. Good food, good life.
Would you like to know more about us?
Follow us on LinkedIn if you want more information about future job openings and our values. Follow us on Instagram if you want to know more about our company culture and see what it is like to work at the Nestlé Group.
Is this the right job for you?
We will interview suitable candidates as they apply, so please don't hesitate to take this opportunity to submit your application and CV as soon as possible.
Please note that we will only accept applications that are sent to us via our Careers site.
https://career2.successfactors.eu/sfcareer/jobreqcareerpvt?jobId=141167&company=nestleHRprdBX&st=94F385CD05C3C4E509BB8869C814283AC9232AF2 Så ansöker du Sista dag att ansöka är 2023-01-13
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Nestlé Sverige AB (org.nr 556578-0722)
Karlavägen 102 (
visa karta)
115 26 STOCKHOLM
Arbetsplats Office Sthlm
Jobbnummer 7293645
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