Content & Assets Flow Manager
Stena Line Scandinavia AB / Marknadsföringsjobb / Göteborg
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hela Sverige Are you the neat freak that can help us structure and develop processes for our content creation and usage?!
Connecting Europe for a Sustainable Future
At Stena Line, we believe everything is connected. By bringing people and goods together, we enable businesses and societies to grow. As a company, we are on an exciting journey driven by technology and new digital habits, developing our business to create outcomes that matter to our customers. Our goal is to deliver seamless customer experiences in more relevant, accessible and sustainable ways. At Stena Line's Digital Transformation department, we are driving change by aligning people, processes and technologies across our company. If you want to be part of building something and truly make a mark that matters, this is excellent opportunity!
What will you do?
As Content & Assets Flow Manager your primary responsibility will be to develop efficient workflows and processes for the creation and use of all types of content. The main goal for this role is to gain increased efficiency and brand consistency across touchpoints, and ultimately enhance the customer experience throughout the customer journey. You will focus heavily on processes and structure for the creation and use of creative content, leaving creative bits of designing text and assets to others.
Some of your key responsibilities:
• CMS, Adobe Experience Manager Assets
• Set up structure for content fragments and assets to ensure efficient use of all types of content across channels - 'create in one place, use everywhere'
• Ensure the platform is accessible and easy to use for all stakeholders including Outbound and Inbound Managers and marketers in the commercial teams
• In content creation, find opportunities and guide teams to fully utilize opportunities for automation of the existing Martech stack to gain increased efficiency, brand consistency and customer experience from a holistic customer journey perspective in close collaboration with analytics team
• Owner of meta data structure of assets
• Define and develop frameworks for efficient use of assets
• Ensure processes to secure assets licence compliance/governance
• Define processes for multilingual translation support across channels
• Deliver according to the Stena Line brand strategy, communication platform, including look and feel, personality, tone of voice and brand positioning
Who are you?
At Stena Line your personality matters as much as how good you are at what you do. We believe you are a huge friend of structure and processes, one who truly believes everything has its place. You often challenge the status quo, and get excited when you find new, more efficient, ways of working. Your excellent attention to detail will definitely be a huge advantage!
The must-haves:
• Previous experience working as a web master or similar role concerned with the process of creating and/or presenting customer-facing content in digital touchpoints
• Experience of working with different asset formats (such as images, video, audio, written content etc)
• Experience of working in a Content Management System (e.g. website CMS) and Assets Management system (e.g. media bank)
• Experience of content approval processes (either in an internal context, or in an agency-to-client context)
• Fluent in English, written and spoken
Interested?
This is a full-time, permanent position based in Gothenburg within our Digital Experience & Omni Channel department. To apply, please register your profile and send in your application in English as soon as possible but no later than 6th of January, 2021. Please note that due to GDPR we do not accept applications via e-mail or postal service. We have collective bargaining agreements with Unionen, among others, who you can contact for more information.
If you have any questions regarding the position or about the recruitment process you are welcome to contact Robin Westberg, Customer Journey & Experience Lead at
robin.westberg@stenaline.com.
Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment.
About Stena Line
As the leader of sustainable shipping, Stena Line has Europe's most comprehensive route network focusing on transportation of both passengers and freight. We have over 4300 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company. We believe it is up to us where we want to go next and how far we want to go. The journey starts with us.
Working at Stena Line means having a safe and stable workplace and a great work-life balance. We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion - and welcome all applicants.
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2020-11-26ErsättningLön enligt överenskommelse.
Så ansöker duSista dag att ansöka är 2021-01-06
Klicka på denna länk för att göra din ansökanFöretagStena Line Scandinavia AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Stena Line Scandinavia AB (org.nr 556231-7825),
http://stenaline.se Arbetsplats Stena Line
Jobbnummer 5463746
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