Online Marketing Director SaaS
Your Rentals A/S / Försäljningsjobb / Malmö
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hela Sverige Visa alla jobb hos Your Rentals A/S i Malmö Your.Rentals is looking for an experienced Online Marketing Director SaaS. You have experience from a SaaS business and understand how to drive results throughout the customer lifecycle. You will be responsible for marketing strategy, planning, tactics and processes to drive the growth of our customer base.
As Marketing Director, you'll be responsible for planning, delivering and analysing our marketing activities. This will include defining our marketing strategy - and managing budgets, activities and campaigns to reach objectives. We'll expect you to be very hands on, with a small team to ensure we cover the workload. You're no stranger to running tests, tracking results, performing deep analysis, refining your strategy and repeating. Your team's performance will be measured by performance against onboarding and activation targets, cost per acquisition, cost per active account and other measures.
You'll be responsible for:
• Developing forecasts and budgets.
• Managing the marketing budget to achieve customer acquisition and activation goals.
• Ensuring CAC assumptions are met by continuously improving campaign performance and maximising account activation rates.
• Developing new market entry plans to target specific geographies.
• Measuring the LTV of accounts, and implementing measures to increase customer engagement, account value and reducing churn.
• Communicating with our users about new features and ways to grow their accounts.
• Defining marketing team roles, hiring and coaching marketing team members.
• Together with our Inside sales and Account managers driving results from new and existing accounts supported by campaigns.
• Together with our Communication Architect ensuring we reach our goal of being the most simple, trustworthy and responsive provider in the industry.
You should have strong expertise in online marketing and B2B offline marketing. You are highly analytical, with a strong desire to understand where our leads and conversions come from, and how to continually improve our performance.
What you'll definitely need to bring:
• 5+ years of work experience in a SaaS marketing environment.
• 2+ years leading a marketing team of at least 4 members, including recruitment, training and coaching.
• Proven track record of success managing multi-channel marketing strategies.
• Strong analytical experience, a comfort for manipulating raw data and experience with creating reports using business intelligence software.
• Demonstrable experience increasing the results from SEO.
• Social media marketing expertise.
• Strong online campaign experience including Google and Facebook ads.
• A/B test set-up and analysis on campaigns and landing pages.
• Experience in web analytics and tracking results.
• Strong organization and time management skills.
• Excellent written and verbal communication in English.
• Masters degree with relevant business and marketing focus.
Nice to have experience:
• Experience in running segmented and automated email campaigns using Mailchimp and Intercom.
• Affiliate and referral marketing.
• Product management / product marketing experience.
• Managing content teams to support SEO goals.
Your.Rentals is the first performance based SaaS provider of software for alternative accommodation property managers (vacation rentals, apartment rentals, b&b's etc). Our users pay no setup or monthly fees for using our software - we earn money on fees charged per booking processed. With more than 18,000 registered users and distribution agreements with leading accommodation providers such as Airbnb, HomeAway, TripAdvisor and Booking.com, the company is on a strong growth curve.
We're an international company with team members around the world who work together every day. We've invested a lot into our work processes, tools, culture and methods to make our international business work. At Your.Rentals, you'll have ownership and freedom within your area of expertise, in an environment where great ideas are quickly implemented into the product and our processes. You'll be joining our motivated team counting 10+ nationalities in a startup environment.
Publiceringsdatum2018-11-19Så ansöker duSista dag att ansöka är 2018-12-19
Ange följande referens när du ansöker: Online Marketing Director SaaS
KontaktAndrew Martyn
andrew@your.rentals
FöretagYour Rentals A/S
AdressYour Rentals A/S
Kärleksgatan 2 A
21145 Malmö
KontorsadressKärleksgatan 2 A
Jobbnummer 4465997
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