Group Content & Creative Manager
Stena Line Scandinavia AB / Marknadsföringsjobb / Göteborg
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hela Sverige Are you committed go giving our customers a world class experience? Then you should join our team!
As Group Content & Creative Manager, you will have the responsibility to lead, develop and drive the editorial and Inhouse creative team that creates relevant and engaging content to be used throughout the Customer Journey enabling personalized experiences in every touchpoint and across all markets
In this role you will create the Group Content Strategy to help secure our Business Plan targets, enabling us to fuel our personalisation and cross-channel delivery. You will also collaborate with all regions and markets, to develop common reasons to travel ensuring optimal common efficiency, effectiveness, and scalability.
Some of you and your team's key responsibilities:
• To plan, develop and implement a content strategy, supporting and growing our defined reasons to travel, cooperating with the assets flow and channel management teams.
• Drive evolution of content strategy and execution based on key metrics in cooperation with Sales, E-commerce and Customer analytics teams.
• Manage the content creation, translation and publishing processes in project management platforms.
• Manage the English content pipeline, delivering Master English, and using translation process tools and supplier to enable multi-lingual local adaptation and tonality.
• Create content for the Customer Journey owned touchpoints including editorial, inspirational and operational content using images, graphics and video, copy texts and using the processes, systems, and templates that we use in all channels and that are in line with our concept of "create once, use everywhere".
What you will experience
In your role, you will be a part of our Group Travel Management team acting on your area of responsibility. You will lead a team of 10-15 people, both managers and coworkers, to collaborate and support our sex business regions.
Stena Line exists to be a trusted link between people, places and societies. We play a vital role in keeping everything connected. We make sure people and goods arrive where they need to be, enabling business to thrive and societies to grow. We connect family and friends, and make it possible to explore new destinations or revisit favorite places.
Stena Line wants to continue to be a safe, flexible and attractive employer and have now introduced a flexible workplace for our office employees. We believe a hybrid solution between the office and working remote will create the best environment for us to be creative, productive and find a work-life balance creating magic today and tomorrow.
Who you are
At Stena Line your personality matters as much as how good you are at what you do. To succeed in this role we believe you are a strong, approachable leader with an ability to motivate and inspire. We are looking for someone who has excellent analytical skills and a creative mind-set, not afraid to push boundaries. We think it's crucial that you have outstanding communication skills, both written and spoken. Your first-class organizational skills will be key in leading both yourself as well as your team to success. Doing business and creating great results comes natural to you, and you support your team along the way.
Qualifications:
• Leadership experience in building strong teams.
• Several years in managing content creation team, preferably spanning over several markets.
• High level of experience in the digital area, preferably using content as core component delivering customer and business value.
• Analytic skills in using data to make business decisions.
• Understanding about customer centricity and the usage of data platforms to enable sustainable growth in the Customer Lifetime Value.
• University degree or comparable working experience in a senior marketing role.
• Fluent in English, written and spoken.
Experience in the travel industry is a plus but not essential.
Interested?
This is a full-time, permanent position based in Gothenburg within our Travel department. To apply, please register your profile and send in your CV in English as soon as possible but no later than 24th of October, 2022. We are having an ongoing selection, so do not wait with your application. Please note that due to GDPR we do not accept applications via e-mail or postal service. We have collective bargaining agreements with Unionen, among others, who you can contact for more information.
If you have any questions regarding the position you are welcome to contact Carina Mårlind, Group Head of Travel, at
carina.marlind@stenaline.com or about the recruitment process you are welcome to contact Anna Svedberg, Talent Acquisition Partner,
anna.svedberg@stenaline.com.
Please note that we kindly decline any offers from recruitment or staffing agencies regarding this recruitment.
About Stena Line
As a leader in sustainable shipping, Stena Line has Europe's most comprehensive route network focusing on transportation of both passengers and freight. We have over 5,100 employees in our Stena Line family across Scandinavia, around the UK and the Baltics, making a contribution to our company.
We are committed to maintaining and developing a sustainable working environment, free from harassment, that gives equal opportunities to everyone. We embrace equality, diversity and inclusion - and welcome all applicants.
Varaktighet, arbetstid
Heltid/ Ej specificerat
Publiceringsdatum2022-10-03ErsättningEnligt avtal
Så ansöker duSista dag att ansöka är 2022-10-23
Klicka på denna länk för att göra din ansökanFöretagStena Line Scandinavia AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Stena Line Scandinavia AB (org.nr 556231-7825),
http://stenaline.se Arbetsplats Stena Line
Jobbnummer 7034656
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