Customer Analyst / Data Analyst, Group Support Office
Scandic Hotels Group / Marknadsföringsjobb / Stockholm
Observera att sista ansökningsdag har passerat.
Visa alla marknadsföringsjobb i Stockholm,
Solna,
Lidingö,
Sundbyberg,
Danderyd eller i
hela Sverige Visa alla jobb hos Scandic Hotels Group i Stockholm Scandic has started the transformation of becoming a Data driven company, focusing on customer intelligence, decisions and actions based on data. Our ambition is to move towards less manual ad hoc analysis and more automated reporting followed by insight and action. In the role as a Customer Analyst, you will be the expert when it comes to knowledge of our customers, both guests and members of the Loyalty Program.
You will find and share insights, recommend actions and spread the importance and advantages of analyzing data. You will work closely with the Growth Hacker, Guest Interaction Manager and Data Strategist. Your focus will be on the guest lifecycle, all the way from analyzing the member base and creating dashboards in Power BI (or similar self-service application), to more advanced analysis and statistics in creating customer scorings, predictive models and also recommending ways of working and best practice.
You will work with exploring data, both data extracts and data in our data warehouse. You need to be flexible and innovative, some data is in silos and unexplored. You will also be a part of projects where customer data and analysis is needed.
Areas of responsibility:
- KPI reporting
- Creating scoring models and predictions
- Analysis of member base, both aggregated and on a customer level
- Analysis of Scandic Friends
- Ad hoc analysis and reporting
- Share insights, recommendations and drive them to action and show impact.
The role reports to our Vice President Customer Loyalty & Insights Alvin Argus.
Competencies & experiences:
We believe that you have had a similar role before. Understanding both marketing and data analysis is the key to success in this role. You have very good analytical skills and get the big picture before heading into details. You should be able to take responsibility of your daily work and also plan for the future needs of the role and customer analysis.
- Experience and understanding of marketing, personalization and digitalization
- Proven ability to successfully drive analysis related projects
- Proven ability to successfully develop predictive CRM models
- Proven ability to create dashboards
- High competence in SQL, R and/or similar
- Experience working with AI and ML is a plus
- 5 years' experience working with analysis of data, meriting if within B2C
- Bachelor's degree in Statistics, Mathematics, Computer Science or equivalent
In our 280 hotels, in the 130 destinations that we operate in, we create great hotel experiences for the many people to enjoy, including ourselves.
DO YOU SHARE OUR VALUES?
BE A PRO GROW IN YOUR ROLE AND THE ORGANISATION
You are empowered to go in your desired direction, whichever that might be.
BE YOU AMONG FRIENDS
You can be yourself at Scandic, that's how we are able to give that genuine personal service to our guests. We don't always know what challenges we will face during the day, but we will solve them together.
BE CARING FOR THE BENEFIT OF TOMORROW
We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.
BE BOLD MAKE YOUR ACTIONS MATTER
You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.
Varaktighet, arbetstid
Heltid 100% Tillsvidare
Publiceringsdatum2019-04-08ErsättningFast lön
Så ansöker duSista dag att ansöka är 2019-04-19
Klicka på denna länk för att göra din ansökanFöretagScandic Hotels Group
AdressScandic Hotels Group
SVEAVÄGEN 167
11346 Stockholm
KontorsadressSVEAVÄGEN 167
Jobbnummer 4718380
Observera att sista ansökningsdag har passerat.