CRM Hub Leader
Ikea Retail Services AB / Kulturjobb / Malmö
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We are now looking for a CRM Hub Leader to help drive the Customer Engagement and Loyalty, Global Support Network for all INGKA markets to ensure the CRM Hub delivers an optimal service in supporting our community of data driven marketers.
Are you highly motivated, a problem solver that thrives on working with various stakeholders to develop common solutions that can be utilized and deployed globally?
Do you enjoy testing, finding creative ways to develop and improve solutions whilst constantly learning through data?
Are you enthusiastic about data and analytics and the behaviors of people and the trends that influence them?
We are looking for a results-orientated team player with high attention to detail and an experienced planner. With your great communications skills, you are strong at conveying data into a clear and engaging message to your audience. You will have lots of energy to lead and inspire cross functional teams to deliver business growth by building sustainable solutions whilst continuously measuring and optimizing.
We see that you can direct efforts to achieve long-term business objectives and understand the complexity of IKEA business and the role of marketing as an integrated part of the business. You should also have a strong knowledge of how to target customers and manage real-time contextual interactions on individual basis using behavioral and predicted patterns throughout their experience with IKEA on all channels.
We also see that you bring the following proven experience to the table:
• Solid expertise and skills in CRM and Loyalty best practice and trends, digital marketing and agency management to deliver brand positioning, growth and increase customer lifetime value
• Strong knowledge of project management of complex development projects including budgets, resources, technologies, and communication
• High competence within Digital and Mobile Marketing technologies and trends within customer and shopping behaviours
YOUR RESPONSIBILITIES
You will be working in an agile team where we drive an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged, and empowered. As a CRM Hub Leader, you will be an enabler of building personalized conversations with our customers in both push and pull activities. You will facilitate collaboration, secure common tools, and common ways of working that support all INGKA markets in delivering towards objective #2 and #3 of the new marketing model.
You will work closely with our extended Customer Engagement & Loyalty team, our agency partner, IKEA Customer Engagement Digital teams and of course various other functions within Market Support INGKA.
Some job specific key tasks:
• Lead the Global Support Network process and embed the ways of working between Global team and Markets
• Co-lead the development and distribution of frameworks and best practices to support and improve CRM operations within INKGA markets
• Ensure frameworks are being used by Markets to improve customer engagement and customer centric competence development
• Coordinate and support the budget management including tracking, distribution and by the point of contact for the markets
• Manage the CRM backlog, distribute the requests to relevant workstream with close collaboration with IKEA Customer Engagement Digital teams to present common deliverables to markets
The role is based in Hubhult, Malmö and you will report to CRM Hub Development Manager, Market Support.
We look forward to receiving your application in English as soon as possible since we are reviewing applications continuously, but please no later than 14th of May.
Så ansöker du Sista dag att ansöka är 2023-05-14
E-post:
christina.nellevi@ingka.ikea.com Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "Program Manager".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Ikea Retail Services AB (org.nr 556661-0886)
Älmhultsgatan 2 (
visa karta)
215 86 MALMÖ
Jobbnummer 7727809
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