Consumer Data Scientist
AB Electrolux / Marknadsföringsjobb / Stockholm
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At Electrolux, we are on an ambitious transformation journey building the capabilities, strategies and tactics to deliver a best in class consumer experience. Our objective is to drive loyalty and consumer lifetime value through relevant and engaging experiences with clear consumer benefits, that both meet consumers' needs and expectations, and drive our brand position as well as new revenue. Our abilities to understand, design, develop and continuously optimize and improve key consumer journeys and associated experiences, offerings, sales and service funnels, are key enablers in this transformation. This is a great opportunity to be part of an exciting consumer-centric and data-driven growth and transformation journey.
Consumer data is at the heart of our consumer-centric business model. To strengthen our capability to leverage the data to inform our marketing strategies and personalize the consumer experience, the Consumer Analytics team, part of European Central Marketing organization, is looking for a Consumer Data Scientist to join the team.
As a Consumer Data Scientist at Electrolux, you will deliver cutting-edge analytics services to our business stakeholders across the consumer journey - from attraction to conversion and loyalty - enabling fact-based decisions and strategies, and tracking progress towards set KPIs and ROIs.
You will proactively support the digital marketing community with relevant use cases based on your deep analytical knowledge and experience from consumer-centric industries. You generate insights that help Electrolux better understand the consumer, expand reach, decrease cost of acquisition, increase consumer engagement and advocacy and ultimately drive sales. By analyzing data about our consumers' individual needs and expectations, from unknown to known, you are also expected to identify audiences and segments through consumer profiling to make our marketing efforts more relevant and personalized.
In this role, you are part of a team that informs the Electrolux digital strategy and provides the factual basis for future consumer experiences and touchpoint development. You will report to the European Head of Consumer Analytics, and apart from your closest colleagues in the Consumer Analytics team, you will collaborate with representatives across the extended Marketing team.
Key areas of responsibilities
§ Understand a problem statement, design and implement analytical solutions & techniques, preferably independently
§ Work with business stakeholders to build hypothesis, build statistical models, test and deploy
§ Continuously monitor business KPIs and ROIs, fine tune models accordingly
§ Conduct data profiling analysis and help business identify and prioritize use cases
§ Build Machine Learning based solutions around Consumer Segmentation & Targeting, Propensity Modeling, Churn Modeling, Lifetime Value Estimation, Forecasting, Recommender Systems, Modeling Response to Incentives, Marketing Mix Optimization, Media effectiveness
Who you are
Consumer-driven - You are passionate about the consumer and understanding new consumer behaviours. You keep the consumer top of mind, bringing an outside-in perspective.
Data and performance-driven - You naturally leverage data with strong business acumen and an analytical mind. You are accountable for your work, delivering results in both the short and long term.
Integrity and respect - You maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
Self-motivated. You love working in a fast paced environment with demonstrated ability to learn fast and a hunger for continual learning to keep abreast of developments in digital-led marketing.
Team player. You form strong cross-functional relationships with varying business partners in a matrix structure - a strong sense of "we're all in it together"
Required experience
Must have
§ 3-5 years of experience in data science
§ Hands on experience in Python or R
§ Experience with MLOps on any Cloud Machine Learning platforms (preferably Azure Machine Learning)
§ Consumer Base Management: Channel preference models, Cross-sell and up-sell models
§ Acquisition: Channel optimization, Marketing spend effectiveness, Consumer Journey Funnel analysis
§ Loyalty: Churn drivers, Best retention offer model, Individual retention pricing, Retention optimization
§ Consumer Lifetime Value, association tenure and spend volume models, Consumer segmentation
§ Fluent in English, both writing and speech.
Nice to have
§ Experience in building data integration, data pipelines, data streams, data transformation and data visualization.
§ Experience with any visualization tool like PowerBI, Qlik, Tableau
§ University Degree in Computer Science and / or Statistics
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.
Så ansöker du Sista dag att ansöka är 2022-12-25
E-post:
asuka.wu@electrolux.com Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "Consumer Data Scientist".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare AB Electrolux (org.nr 556009-4178)
Sankt Göransgatan 143 (
visa karta)
105 45 STOCKHOLM
Arbetsplats Electrolux AB
Jobbnummer 7250425
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