Senior Social Media Specialist

Midasplayer AB / Administratörsjobb / Stockholm
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Senior Social Media Specialist
Stockholm Marketing Ref:1890
Put your creative skills to the test on the biggest videogame in the world, with a global fan base of over 76M! We are looking for an experienced marketer to create and manage strategic social media campaigns at scale for Candy Crush!

Your Role Within the Kingdom

If you love Candy Crush, have the proven ability and passion to manage large scale strategic social media projects, from concept to execution, as well as report on KPI analysis, then this is the job for you!

We are looking for an exceptional and experienced marketer who can help drive strategic projects on our social media channels. You will be responsible for coming up with creative concepts for large scale campaigns, write exceptional briefs for our agencies, manage content creation and scheduling, as well as report on campaign impact.

You will work in our most important game studio as part of the Studio Promotions Unit, working side by side with our Campaign Manager and the rest of the social team.

Responsibilities include:

Strategic Planning: Under the direction of the Studio Promotions Director, create an ambitious strategic social media plan for Candy Crush, laying out clear achievable objectives in line with the broader Candy Crush Franchise marketing strategy, and the game team's roadmap.
Social Media Project Planning: Own the strategy and conceptualization of large scale social media projects within the wider social media plan. Work closely with our campaign manager on putting together solid, clear and precise briefs for our social media and marketing agencies.
Project execution and analysis: Follow campaigns closely, and manage the day to day content on our social media channels. Report on social media KPIs, such as reach, engagement, sentiment, awareness, channel growth, and general social listening.
Game team collaboration: Work closely with the game team to offer them visibility on your activity, as well as share with them insights and community feedback.

Skills to create thrills:

You have a great passion for casual videogames, and find all aspects of marketing fascinating, especially social media. You fully understand how all the different pillars of marketing work together to deliver a unique experience for our players, and appreciate being part of something bigger. You are highly creative but also enjoy using a mix of strategy, intuition and data analysis in your day to day work.

Minimum of six years of relevant marketing experience, with at least two of them in either videogames, or consumer facing social mobile apps. Experience within a relevant agency is also welcome.
Proven track record of managing impactful large scale social media campaigns (please be prepared to share some case studies with us).
Proven track record of managing compelling content for all the key social media channels such as Instagram, Snapchat, Twitter, Facebook, Pinterest, YouTube, etc.
In-depth knowledge of social media best practices, tools and trends.
Excellent English writing, editing and communication skills
You are a true team player, but can easily work independently.
Superior attention to detail
Ability to analyze data and identify performance trends.
Experience briefing and negotiating with agencies or clients

This role is based in our Stockholm games studio, but frequent travel is required, primarily to Barcelona, London and Berlin.

A great saga needs all sorts of heroes

Making games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you're from, it's all about what we can achieve together when creating truly magical moments for all our players. That's why we hire all sorts of talent - because a great saga needs all sorts of heroes.

Publiceringsdatum
2017-04-19

Så ansöker du
Sista dag att ansöka är 2017-05-19
Klicka på denna länk för att göra din ansökan

Företag
MIDASPLAYER AB

Adress
MIDASPLAYER AB
Sveavägen 44
11343 STOCKHOLM

Kontorsadress
Sveavägen 44 4TR

Jobbnummer
3447750

Observera att sista ansökningsdag har passerat.

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