Global Media & Digital Activation Director
Oriflame Cosmetics AB / Marknadsföringsjobb / Stockholm
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We are Oriflame
Founded in Sweden 1967, we are a social selling beauty company present in over 60 countries around the world. We have a different and holistic view on beauty - Beauty by Sweden. For us beauty is a way of life; to be healthy, enjoy beautiful skin and to find your personal expression. Our portfolio of nature-inspired beauty products powered by science are marketed through more than 2 million Independent Oriflame Brand Partners.
We are a community of people, passionate about beauty and fulfilling dreams. Enabling people around the world to fulfil their dreams is our mission and purpose. We do it by offering a comprehensive range of skincare, make-up, personal and hair care, fragrance, accessories and nutritional products. All ingredients undergo eco-ethical screening to ensure sustainable sourcing and safety while we strive to have minimal impact on the environment. We give people a unique opportunity to build their own business through selling our products and helping others to build their business too.
To further strengthen our Digital Marketing Department, we are searching for a Global Media & Digital Activation Director.
Purpose of the Role
Activate and shape go to market plans and translate into effective 360 Media plans, and efficient budget allocation, ensuring a global as well as local approach, focused on awareness, acquisition & retention.
Shape and implement our influencer, paid and PR strategies and key tactics across markets. Spark conversations within our community and make ideas, campaigns and experiences worth talking about and carried by our community of consumers and brand partners.
What will you do?
• Own and drive the paid media strategy, process, budget and performance for all online and offline channels.
• Develop accurate and effective full-funnel campaigns and go to market from conception to trafficking across eg. PR, OOH, display, social media, influencers, etc. as well as defining KPIs. Close collaboration with other functions shaping the overall go to market plan.
• Focus on the combination of social movement techniques and to spark conversation to boost the «shareability» and the viral potential of Oriflame consumer-centric communication.
• Ideation, execution and follow up on ongoing community activation to engage and grow community of consumers and brand partners together with global sales and global brand. Eg co creation, exclusiveness, limitations, tester clubs
• Lead and coordinate collaboration with incubation market to ideate, execute and follow up on innovative initiatives for sales growth.
• Agency management for all performance marketing channels, monitoring targets & KPIs are met, providing regular feedback and ensuring industry best practices are applied.
• Shape and implement influencer global and local strategy and follow up on performance.
• Lead and prioritize, currently one direct report.
Does this describe you?
• You understand social behaviours within online and offline communities, cultures and subcultures and know how to grow and engage them. You are used to create earned-led, brand experiences that drive results.
• You 're business minded and result driven with long experience in managing larger media budget and deliver on KPIs for business growth
• You have excellent written and spoken communication skills.
• You 're a true team player, with great collaboration skills, you share and involve people and enabling 1+1=3
• You 're curious, in constant learning mode, and keep-up with latest trends in PR and marketing.
• You 're creative, innovative and daring always challenging status quo.
Your background and qualifications
• University degree Bachelor/Master of Business Administration or equivalent.
• +10 years of first-hand experience in leading offline and online advertising, PR, Influencer marketing.
• +10 years experience in managing larger paid media budgets.
• +10 years people manager.
• Fluent in written and spoken English.
What do we offer?
With us you get the opportunity to work in an international and diverse environment with top level creatives, brand strategists, procurement and packaging professionals and innovative scientists, just to name a few. And we are all found at our headquarters in the heart of Stockholm city.
Does this match your profile and expectations?
Then don't hesitate and apply now. Or spread the word to people who might be the right match.
Så ansöker du Sista dag att ansöka är 2023-12-22
E-post:
debora.kolomiets@oriflame.com Omfattning Detta är ett heltidsjobb.
Arbetsgivare Oriflame Cosmetics AB (org.nr 556026-3070)
Fleminggatan 14 (
visa karta)
112 26 STOCKHOLM
Arbetsplats Stockholm
Jobbnummer 8233117
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