Global Brand Innovation Manager
SCA / Läkarjobb / Göteborg
2015-01-28
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hela Sverige SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group had about 44,000 employees year end 2013. Sales in 2013 amounted to SEK 93bn (EUR 10.7bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com .
Overview
The objective of this role is to develop & deliver innovative new solutions to better meet the needs of a defined target audience. Thisemployee will work in a marketing/ technical partnership to take prioritised concepts through all stages of the innovation funnel from concept to launch (which will be executed by the regional teams). He/she will cooperate closely with the GBD, lead markets, CRU, R&D and others to create strong 8 quarter launch plan to drive company sales growth and reach overall SCA targets.
Main Tasks
Build consumer & customer insights & propose market research.
Use global segmentation & positioning to identify gaps vs competition.
Discover, develop and evaluate new territories / new concepts that enables a balanced flow of activities entering the Q8 launch plan.
Recommend product & solution innovations that build on key brand features & design to GBD and validate with key marketing communities.
Propose innovation project organisation & resources to the GBD.
Develop solution, claims, pack design and price positioning.
Develop communication theme, creative execution and media mix with the markets.
Key Competencies
Functional knowledge- Good network of stakeholders and strong understanding of requirements for Medical Devices.
Business expertise- Is knowledgeable about the innovation area.
Leadership- Can sell ideas well and find the right stakeholders.
Nature and area of impact- The innovation area is presenting highly profitable opportunities.
Strong skills in project management.
Education and Experience
2-5 years experience in brand and commercial marketing.
International experience and exposure.
Proven skills in brand development & track record of innovation development & delivery.
Ideally worked in both operating businesses as well as mkt HQ.
Self motivated, objective driven with ability to work autonomously.
Additional Information
SCA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability. EEO Employer M/F/Vet/Disabled.
Publiceringsdatum2015-01-28Arbetstider och omfattningFull time Regular worker
ErsättningSå ansöker duSista dag att ansöka är 2015-02-18
Klicka på denna länk för att göra din ansökanKontaktDevin Lincoln, HRIS Manager
devin.lincoln.ext@sca.comFöretagSCA
AdressSCA
40503 Gothenburg
KontorsadressSCA
Övriga kontaktuppgifter Jobbnummer 2145123
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