Cross Promotion Specialist
Midasplayer AB / Datajobb / Stockholm
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hela Sverige We are looking for a Cross Promotion Specialist to expand our cross promotion team that exposes our network of millions of players to exciting new games and in-game events.
Your role within our Kingdom
The cross promotion team has a high impact on the overall King network of millions of players. Within this exciting team you will be responsible for the setup and optimization of game launches, in-game event promotion and player navigation. You will work closely with our team of data scientists and the CRM Contact Strategy team to deliver and optimize a world-class experience to our players. This will include driving installs of new games for existing players, discovery of new features in existing games and navigation between games.
• Identify key events and design highly engaging and responsive campaigns
• Coordinate the creation of the campaigns (Graphics, Copy, Translation, Targeting) and optimize based on player response
• Work closely with the games, analytics, graphics and translation teams
• Help our players discover new games, discover new events and navigate our Kingdom of games
• Work with the other marketing teams (paid marketing, PR, community) to deliver integrated marketing events to our players (i.e. game launches and live ops events)
As part of the Player Kingdom team you will enjoy a creative, challenging and collaborative environment where your ideas will be every bit as valued as your marketing and channels expertise.
This position reports to the Cross Promotion Manger.
Skills to create thrills
You have great passion for direct to consumer marketing. You?ll have an appreciation of what content works well with your customers (players) and how the quality of content and correct targeting can help increase user experience and loyalty. You are customer centric and think first through the eyes of the customers you are contacting.
Other skills include:
• Industry: You will have experience of working within a consumer internet business with a substantial customer base, and broad set of products or services.
• Functional: You will have CRM expertise with in-depth knowledge
• Highly numerate: You will be very comfortable evaluating and optimizing campaigns in a quantitatively robust manner. You will know how to leverage test and learn approaches to your campaigns
• Cultural: You will be smart, hard-working, low-ego and able to work in a fast based business environment.
• International experience: King is an extremely international business (there are Candy Crush Saga players in Antarctica!) ? so candidates with strong international experience are desirable.
Our Kingdom
King Digital Entertainment plc (NYSE: KING) is a leading interactive entertainment company for the mobile world. We make games for millions of players worldwide, which can be played on our king.com?and royalgames.com websites, Facebook, and mobile platforms such as the Apple App Store, the Google Play Store and the Amazon Appstore. King has game studios in Barcelona, Berlin, Bucharest, London, Malmö, Singapore, Seattle and Stockholm along with offices in Malta, San Francisco, Seoul andTokyo.
Want to join our Kingdom?
Please send us your CV by clicking the ?Apply now? button. All applications must be in English.
The brilliant experience we give our players comes from the diversity and experience of our people. A great saga needs all sorts of heroes. That?s why we hire all sorts of talent.
Varaktighet, arbetstid
Tillsvidare
Heltid
Publiceringsdatum2016-02-08ErsättningFast månads- vecko- eller timlön
FöretagMIDASPLAYER AB
AdressMIDASPLAYER AB
Sveavagen 44
11343 STOCKHOLM
KontorsadressSveavagen 44
STOCKHOLM
Övriga kontaktuppgifterTelefonnummer: 08-54570430
Jobbnummer 2659134
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