Viaplay is looking for an Web Insight Analyst
Viaplay AB / Datajobb / Stockholm
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hela Sverige Visa alla jobb hos Viaplay AB i Stockholm Working at Viaplay means working with online TV, Sports and film broadcasting at the forefront of modern media development. As in all parts of MTG you'll be sharing your days with ambitious people working towards common goals in a creative environment, in a culture built on curiosity, generosity and a shared motivation to succeed and progress. As Web Insight Analyst you will be a key player in product design, optimizing marketing and sales efforts to drive usage.
YOUR TASK IS TO KNOW WHAT, WHERE AND WHY.
Are you an analytical oracle, a marketing whiz and a web strategist? If so, this is an endlessly challenging but rewarding task. In short, your responsibility will be to drive and develop customer insight and behaviour in order to improve product design, optimize local marketing and sales efforts, optimize content display and, of course, drive usage. You'll be in charge of our web analysis/clickstream tool, supporting the organisation with regular reports. To provide a foundation for relevant business needs, you will build a toolbox for data consolidation and validation. In addition to this, you will develop KPI dashboards serving business- and decision stakeholders. Outlining core online KPI's on website performance, you will create benchmark models and play a major role in educating the web development teams on user behaviour. Understanding and measuring customer behaviour in terms of tunnel analysis, exit pages, top landing pages and click maps/heat maps will be an obvious part of your domain. As will driving multi-variant and A/B testing with product teams and local site managers - from hypothesis to post-test analysis and recommendation.
YOU UNDERSTAND MARKETING. AND LIKE RESULTS.
In an organisation that wants to be ahead of the competition, you'll be working with marketing/sales teams to understand customer behaviour and channel effectiveness, the constant goal being to increase market share and sales. A communicative personality with verbal and written skills will be helpful in staging effective presentations for project teams and business leaders. A working background in statistics/marketing and/or similar academic credentials is desirable. Evidently, you need experience from tools like Web Trends, Google Analytics and Omniture.
YOU KNOW ENOUGH TO KNOW THAT NO ONE KNOWS ENOUGH.
A dynamic world requires dynamic thinking - an insight inherent in this role. Your qualities as a team player and your ability to lead and inspire will be greatly valued. If you are the right person for Viaplay you will find endless possibilities within the corporation. If you think this is the right challenge for you, please apply by pressing "Ansök" to attach your CV and cover letter. For more information please contact, Head of CRM, Daniel Claesson at 073 669 27 15.
Publiceringsdatum2012-03-02Arbetstider och omfattningTillsvidare
Heltid
ErsättningFast lön
Så ansöker duAnsökan kan skickas till e-postadress:
maria.holmgren@viaplay.comFöretagVIAPLAY AB
AdressVIAPLAY AB
11863 STOCKHOLM
KontorsadressRingvägen 52
STOCKHOLM
Jobbnummer 1175564
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