Performance Marketing Manager
Fatalist Development AB / Marknadsföringsjobb / Stockholm
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hela Sverige Avalanche Studios Group is now looking for a Performance Marketing Manager to join our fantastic marketing department in Stockholm!
The role's purpose
As Performance Marketing Manager at Avalanche Studios Group, you'll lead efforts to acquire and reactivate players through marketing. You'll be responsible for ideating, building, running, and analyzing campaigns that bring in new players or reactivate existing ones.
The finer details
You will be responsible for leading acquisition campaigns across a number of channels, including programmatic, social and various other platforms. You'll work closely with agency partners and cross-functional teams in the execution of these strategies.
This role is also responsible for defining our relationship marketing function to ensure we interact with the players at the right moments throughout their journey with our games to improve retention and reduce churn.
At Avalanche Studios Group our day-to-day is ever changing, so your ability to be adaptable, well-organized and a detail-oriented person with a penchant for creative ideas will set you up for success. The role comes with a lot of responsibility, freedom and autonomy - which we believe is key to growing our people and the business.
This role serves our self-publishing divisions Systemic Reaction and Expansive Worlds equally whilst operationally reporting to the Head of Marketing.
What you'll do
• Strategize and execute performance-based player acquisition campaigns across various channels for a number of games from Systemic Reaction & Expansive Worlds.
• Validate player acquisition tactics through A/B testing and other research.
• Analyze the performance of our campaigns and adjust accordingly to meet CPA goals, interpreting data and creating actionable insights for the marketing team.
• Report on performance of our player growth campaigns and ensure stakeholders are able to make informed decisions.
• Manage the selection and partnership with performance marketing agencies.
• Level up our relationship marketing efforts and build out the strategy to ensure activities are in place throughout the entire player lifecycle.
Who you are
• You have a proven track record of implementing successful performance marketing and/or relationship marketing campaigns in the video game industry or similar fields.
• You have in-depth knowledge of paid marketing channels and tools, including paid search, retargeting, social network advertising and content distribution and placement networks.
• You have hands-on experience in managing marketing budgets and forecasting/reporting results.
• You combine outstanding communication and presentation skills with an innate ability to craft and manage successful relationships.
• You are a strategic thinker with great analytical expertise.
• You work well in a matrixed organization and are a team player.
• You have experience in Marketing Automation and CRM strategy.
• You are passionate about and play video games.
• You are adaptable to change and flexible in your approach.
• You have a marketing degree or equivalent work experience.
Employee promise
We provide goals, instead of instructions, and the opportunity to do the best work of your career.
Our Values
At Avalanche Studios Group, we believe in worlds beyond limits, we are committed to developing a diverse and inclusive workplace. We are an equal opportunity employer and value diversity at our company. Everyone at Avalanche Studios Group has a shared responsibility to create an open and inclusive work environment where everyone is treated equally and with respect. Being part of our world is not contingent on where you're from, your gender, or sexual orientation. It's all about your passion and creativity.
How to Apply
We will only consider applications that consist of both a cover letter and a CV. In your cover letter you should include why you want to work at Avalanche Studios Group. For this role you need to be able to work full-time in our Stockholm office.
To apply for this position please register below. Apply as soon as possible as we review applications continuously. All further information is provided under non-disclosure agreement only.
Varaktighet, arbetstid
Heltid Anställningstid enligt överenskommelse
Publiceringsdatum2022-02-15ErsättningLön enligt överenskommelse
Så ansöker duSista dag att ansöka är 2022-08-04
Klicka på denna länk för att göra din ansökanFöretagFatalist Development AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Fatalist Development AB (org.nr 556755-2418)
Arbetsplats Avalanche Studios Group
Jobbnummer 6345297
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