Marketing Specialist
Ingka Services AB / Marknadsföringsjobb / Malmö
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• execute on assigned tasks which contribute to strategic priorities across the Marketing function, as priorities evolve to deliver day-to-day Marketing activities, leveraging their experience in one more of the following areas: Marketing Brand & Strategy, B2B Marketing, Loyalty Community Marketing, Social Marketing, and Marketing Insights and Analytics,
• execute on assigned tasks and contributes Marketing expertise on cross-functional mission-based teams outside of Marketing as needed,
• support and coordinate market studies and provides insights regarding trends that enable qualified decisions for marketing,
• support and follow up on marketing activities with the C&D Business Partners to find new and alternative marketing solutions to increase footfall and sales,
• apply business knowledge and leverage digital best practices to achieve Marketing goals and objectives,
• collaborate across Ingka Centres and IKEA Group to develop, secure and share updated Marketing information, tools and material to/from Marketing,
• seek initiatives for improving the team and secure close cooperation with Marketing across IKEA Group
role models the culture and values of Ingka Centres
You get energized by working in close collaboration with colleagues and partners and when giving support to others and being supported in return. Your mission is always to achieve qualitative result in business, through tackling and solving difficult and new tasks meanwhile taking risks and translate them into simple solutions. You can see the big picture, structure information, create concepts and frameworks. Furthermore, you have a systematic approach and is used to working with a large amount of data. You share and live the IKEA Culture & Values on a daily basis.
You have knowledge of:
• Project Management,
• Integrating Marketing & Communication Strategies with the commercial agenda, translating it to high level actions and harness marketing technology and automation to achieve marketing objectives,
• functional marketing delivery in one or more of the following areas:
• creating a unique image for INGKA Centres in the consumers' mind and establish a significant and differentiated presence in the market that attracts and retains customers,
• managing customers' lifecycle and perform structured and effective actions to manage, select, relate and impact customers' buying behaviour,
• integrated insights - experience with methods and tools to gather relevant data-sets, process and derive actionable insights from it and interpret it for strategic frameworks, tactical planning and business decision-making purposes,
• cross-channel data analytics & insights,
• developing a tactical approach for communication, advertisement and creation of consumer insights for business consumers,
• Marketing Strategic Planning & Implementation,
• Media Management.
We believe you have 2 years of experience in marketing preferably in a retail or customer centric business working in a cross-functional environment. You possess strong customer focus skills, commercially and business driven and you have also high focus on interpersonal and negotiation skills.
The Marketing Specialist provides marketing support and expertise across the Marketing functions to enable a leading Ingka Centres consumer brand and positioning in the market. Moreover, the Specialist contributes to the development of global Marketing capabilities for local use and adaptation, as well as the development and execution of global and cluster level marketing activities.
Publiceringsdatum2019-03-13Så ansöker duSista dag att ansöka är 2019-03-23
FöretagINGKA Services AB
AdressINGKA Services AB
Älmhultsgatan 2
20528 Malmö
KontorsadressÄlmhultsgatan 2
Jobbnummer 4665649
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