Marketing Manager to a Growing IT-Consultant Company
Columbus Sweden AB / Marknadsföringsjobb / Stockholm
2024-01-22
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hela Sverige Did you know that we are looking for a data-driven Marketing Manager to plan, coordinate, implement and oversee various B2B marketing campaigns?
You must have, as you did find this job ad. Now that we (hopefully) have established a connection with you by speaking in "you" language let's get into the reason you are here; to find out more about the position and get a sense of our culture. Hope we can live up to that.
You will work from our newly decorated office in Stockholm and report to the Head of Marketing in Sweden, Caroline Oldenburg (
https://www.linkedin.com/in/caroline-oldenburg-9aa1a22/).Role....
As a Marketing Manager, you will be responsible for campaigns and other marketing activities from planning to execution in the local market - towards both potential and existing customers. You will also be collaborating on local employer branding/recruitment activities (following the marketing strategy).
You'll be engaged in segmentation and audience research, incorporating these insights into your campaign planning. Utilize gathered insights-such as audience research through client interviews, sales discussions, and expert inputs-to enhance your market understanding. This, in turn, contributes to the creation of effective communication strategies, including messaging frameworks and optimal media channels.
Your role involves close collaboration with content writers, designers, talent acquisition partners, and the digital team. You'll actively monitor and assess campaigns, measuring marketing's contribution to the specified campaign objectives.
Additionally, you'll forge a strong partnership with the sales teams, ensuring alignment on defined objectives for the campaign and clarifying responsibilities during the execution phase.
and responsibilities.
Create compelling campaigns for increased awareness, engagement, and demand, seamlessly guiding potential customers to solutions or cross-selling opportunities.
Develop tailored industry strategies, manage relationships with publications and third parties, and collaborate with the digital team on LinkedIn and Google advertising.
Optimize marketing for positive business impact, propose innovative programs, and organize impactful events for a positive customer experience.
Analyze campaign metrics, define KPIs, and recommend improvements. Implement A/B testing for enhanced productivity, conversion rates, and sales growth.
What we can offer you
We have an exciting journey ahead of us and you will get to be involved and have the opportunity to participate in exciting local projects and be a part of our global marketing community - The passionate marketing nerds. Our culture is imbued with collaboration, curiosity, building trust and delivering the best value to our customers - and having fun along the way!
In addition to a workplace with a high employee satisfaction (ENPS), we offer, among other things: 30 days' vacation, a wellness allowance of SEK 4,000/year, private pension insurance corresponding to ITP1 and healthcare insurance.
Who are you?
You have a proven track record in strategic marketing campaign planning, focusing on well-defined objectives. Your expertise lies in B2B marketing tactics, incorporating audience research into campaigns, and adeptly monitoring and testing activities for optimal results.
Must-haves
• Proven experience in creating B2B demand generation campaigns
• A minimum of 5 years of related marketing industry experience: ideally within B2B enterprise and/or in the tech space
• Excellent project management and communications skills
• Fluent Swedish and English writing skills
Nice to have
• Previous experience in one of our focus industries: Manufacturing, Life Science, Food, Retail and Distribution.
• Previous experience working with a bigger marketing team placed in different markets.
• Experience proficiency with marketing automation tools (HubSpot) and CRM systems
• A certain understanding or knowledge of LinkedIn, google advertisement and Search Engine Optimization
• Experience in event management
• Experiences in market services and solutions related to ERP and SaaS business applications
This position is both strategic and analytical and will require a motivated and results-driven individual who thrives in a fast-paced environment and is looking for a long-term career as a marketing professional
You will find this the right fit for you if you are looking for a hands-on position with strong ownership.
Application and next steps
You can apply with your LinkedIn and/or CV and you don't have to fill in any long questionnaires.
During the process, you will be asked to take a personality(Big5) and logic test. This is to ensure that you as a candidate receive the best possible evaluation of your application.
The process includes two interviews: One phone/Teams interview with the responsible TA-partner, and then you will meet the hiring manager Caroline and potentially her manager Sally. We will also have a smaller campaign case and some shorter call with the team.
About Columbus
Columbus is an IT consulting company with 1,600 employees around the world. What we do best is the development, implementation and maintenance of digital business solutions. Our task is to guide customers in their digital transformation so that their companies can continue to be successful for a long time to come. Over the past 30 years, over 5,000 customers have hired us. It's going well, simply . If you ask us, the secret is that we are sitting on a large range of technical solutions, deep industry knowledge, extensive technical expertise and a good dose of customer understanding.
Our employees are committed to their work and the company is characterized by a strong entrepreneurial spirit. This is thanks to the opportunities that exist to be involved in and influence both our own and our customers' operations. Now we need more people and want you along for the ride!
Work @ Columbus
Check out our Insta feed to get a sense of what it's like to work with us through our colleagues. Click on the link to go to our Instagram account (
https://www.instagram.com/columbussverige/).Completely unfiltered, we have collected reviews from current and former colleagues. Click below to read more.
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2024-07-10
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Columbus Sweden AB (org.nr 556817-7124),
https://www.columbusglobal.com Arbetsplats Columbus
Kontakt Alexander Tonelli
alexander.tonelli@columbusglobal.com +46702186226 Jobbnummer 8410421