Corporate Pr Specialist, Media Relations - Ingka Group, Malmö

Ingka Services AB / Marknadsföringsjobb / Malmö
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WHY WE WILL LOVE YOUYou are truly passionate about PR and communications, motivated by engaging in relationships with key media stakeholders. You have solid knowledge of media relations work and stay updated on news and current events. You know how to work proactively with media relations, managing and leveraging global media contacts. You are up to date with the media landscape, digital trends and what is happening in the world of communications. You get energy from critical situations where you need to deliver under pressure. For this position it is important that you have deep knowledge of corporate PR and communications, including developing corporate narratives, spokesperson briefing and training, media monitoring and measurement. You enjoy working in an ever changing environment and can adapt your ways of working to best meet the business needs in the situation at hand. You have strong interpersonal skills and are able to build trustful relationships. To be successful in this role, you appreciate the mix of strategic thinking and turning communication theory into practice. You have a proactive attitude and hands-on approach when necessary. We believe you have at least 5 years of experience of working with working with Media Relations; be it either at a media house, at an agency or in-house. You are familiar with key media platforms and media trends and have a general interest in and for news. You feel comfortable to support and influence business leaders in their roles as spokespersons. You have solid experience from crisis communications and branding. You demonstrate leadership skills, by using sound judgements to make timely and effective decisions and you have a passion for leading, inspiring and developing people.WHAT YOU'LL BE DOING DAY TO DAYIn your role as Corporate PR specialist you develop relations with media and identify news angles in order to pitch stories that resonate with the outside world. You create and act on opportunities to tell the stories that strengthen IKEA as a brand, company and employer. You contribute in activist campaigns, drive key topics by putting ourselves in relevant conversations and respond by demonstrating leadership when IKEA is being challenged. You drive an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged and empowered.Areas of responsibility: Identify, build and develop relations with key journalists and influencers in selected focus areas. Identify stories and news angles within the organization, develop corporate narratives and create media engagement plans.Develop and pitch stories to key journalists and influencers. Create communication content and assets suitable for media to support key topics and the communication plan. Monitor the media and the world around to help identify proactive opportunities and potential risk issues, as well as measure results of our efforts.Train and support spokespersons representing IKEA and Ingka Group, and offer relevant training.Secure preparedness for crisis and reputational issuesBe part of a 24/7 on duty press office on a rolling schedule, reactively handling media requests.This positon is a temporary positon due to a maternity leave. It will start September 1st 2019 and end August 31st 2020.ABOUT THIS WORK AREAGroup Communications position IKEA as a truly meaningful & trusted brand in people's hearts & minds, with a focus on us as a retailer and our positive societal impact. At the same time, we enable Ingka Group to be perceived as a unique, meaningful and trusted company. We do this by taking a strategic approach to reactive, proactive and activist communication. The Media Relations team is a team of nine engaged and passionate colleagues, contributing to the development and growth of Ingka Group by strengthening the perception of the IKEA brand through effective media relations. We do this by developing the media relations capabilities at group level, empowering and supporting the IKEA Retail markets and by engaging with global media.Are you ready to take your next step within communications?For more information visit the ad on our web page.

Publiceringsdatum
2019-04-29

Så ansöker du
Sista dag att ansöka är 2019-05-10
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Företag
INGKA Services AB

Kontorsadress
Älmhultsgatan 2

Jobbnummer
4758415

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