Category Marketing Manager
AB Electrolux / Marknadsföringsjobb / Stockholm
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hela Sverige The Category Marketing Manager Ovens will as part of the European Kitchen / Taste Experience Team be a leader in driving consumer-centric product innovation and value proposition development together with the Product Line, R&D and Design for our Ovens Category and adjacent Compact / Special Categories as well as Consumables and Accessories under our Electrolux, AEG and Zanussi brands across Europe.
Also, the Category Marketing Manager will lead commercial activities, incl. new product launch planning and go-to-market execution, communications development, etc. in close collaboration with the Content team, the Agency as well as the Consumer Engagement team owning the online and instore touchpoints. Together with the country marketing teams across Europe, the Category Marketing Manager will ensure that the Oven initiatives reaches the shopper / consumer with high impact and delivers commercial value.
He/she is:
§ A key member of the Innovation Triangle teams and process, leveraging category and consumer insights in order to act as the voice of the consumer and guardian of the brand while developing consumer-centric and innovative product experiences in alignment with brand strategies, communication platforms and sustainability targets.
§ Builds the go-to-market plans for how to win with European customers and consumers with special focus on digital, point-of-sale and on-boarding. This with the support of touch-point specialists from within the Consumer Engagement Team and product specialists from the Product Category team.
§ Leads the commercial launch projects, incl. briefing of creatives and conducting milestone reviews to ensure quality and timeliness of marketing deliverables.
§ Ensures full alignment with Ovens Category and R&D on execution through joint checkpoints.
§ Together with Events team, ensures that our product story-telling and experiences come alive at key trade fairs (IFA, EuroCucina, etc)
§ Coops closely with Marketing Activation Manager and Country Marketing Heads to understand local business and marketing needs, while ensuring local implementation of centrally developed plan and assets.
§ Executes internal launches of key initiatives to drive understanding and excitement among employees and stakeholders.
§ Drive / support other ad hoc projects, e.g. continuous improvement projects, etc.
Requirement:
• Relevant Bachelor or Master's Degree
• solid experience in marketing and/or commercial areas and/or product development (ideally in more than one function)
• is fluent in English, any other language is a plus
Please apply in English
Publiceringsdatum2019-10-15Så ansöker duSista dag att ansöka är 2019-10-29
AdressAB Electrolux
Sankt Göransgatan 143
11217 Stockholm
Omfattning Detta är ett heltidsjobb.
Arbetsgivare AB Electrolux (org.nr 556009-4178)
Sankt Göransgatan 143 (
visa karta)
112 17 STOCKHOLM
Ansökan E-post:
asuka.wu@electrolux.com Arbetsplats Electrolux Appliances AB (org nr 556222-8683)
Jobbnummer 4860899
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