Brand Manager
Fatalist Development AB / Marknadsföringsjobb / Stockholm
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hela Sverige As the Brand Manager you are the critical connecting thread between the players, brand, product and the marketing team. You enable the development team to build the best game for the right players and lead the marketing strategy in order to deliver our player & business goals.
This position reports to the Head of Marketing and is a critical member of the Product Team for their franchise. Collaborating closely with the Product Owner, Lead Producer and Creative Lead, you will ensure the success of the products and close alignment between development, marketing and other key stakeholders.
Responsibilities
Source and use deep player insights to enable development teams to design, scope and build games that deliver against player needs and motivations.
Collaborate closely with the development teams to deliver a product truth and Unique Selling Points that are on brand and aligned with player needs.
Drive the creation of the product positioning that clearly sets the products apart from its competitors.
Work with the Insights team to deliver player and market insights to inform feature prioritization, product improvements and marketing decisions.
Drive and build the brand platform & framework for your franchise including key brand attributes, functional benefits, emotional benefits, brand promise, tone, style and voice.
Work closely with the Campaign Lead to develop the annual marketing framework to establish the product marketing strategy for our games and live service beats.
Give ongoing support to the Campaign team by providing up-to-date factsheets, ensuring development roadmap changes are communicated.
Advise and consult on Go-To-Market plans as needed, acting as a product and brand expert, empowering the Campaign team to deliver work that's on brand and supports the product goals.
Responsible for building budget scenarios and planning the total marketing budget for each year (and mid-year reviews), to be approved by the Product Owner, supported by the Campaign and Community Leads.
Responsible for brand level budget planning e.g. insights, key art, logo and other brand/franchise level work in close collaboration with the GTM Lead (who is responsible for the overall budget allocation & spend).
Evangelize the product internally and externally through presenting to stakeholders at all levels.
Drive creation of and brief brand visual ID (key art, logo, brand style guide), working closely with the in-house creative team to deliver these on brand and to the highest quality.
Validate and approve brand visual ID so that it can inform all marketing assets.
Be the primary marketing contact in the product team, ensuring they are empowered to lead the product to critical and commercial success.
Be the player advocate and bring your deep knowledge of player needs to the product team and marketing teams to improve their work.
You're a seasoned brand/product marketer with over 3 years experience, who's lived through game launches on PC and console and led marketing efforts that brought these to market. Sometimes it went well and you felt proud of the team effort, other times the success came from what you learnt along the way.
Able to understand the market and players in depth, you set long term goals, then plan and deliver the marketing campaigns for multi year live services. You are not afraid to get hands-on when required to ensure the marketing lives up to player expectations.
You love games and understand gamers enough to keep track of current and future trends in the market, looking out for cultural shifts and opportunities.
The Stockholm location
Our Stockholm office is situated in Södermalm, the beating heart of the city's game industry. It's a physical representation of our games - the lush vegetation of Just Cause and theHunter: Call of the Wild meets corroded metal straight out of Mad Max. It has everything you need to make it your creative base camp.
Our values
At Avalanche Studios Group, we create worlds beyond limits. But that's not exclusive to our games, so we're committed to developing a diverse and inclusive workplace. All Avalanchers have a shared responsibility to create an open work environment where everyone is treated equally and respectfully. Being part of our world is not contingent on your heritage, your gender, or sexual orientation. It's all about your passion and creativity.
How to apply
To apply for this position, please register below and provide your CV in English. We review applications continuously. All further studio-related information is provided under a non-disclosure agreement.
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Så ansöker du Sista dag att ansöka är 2024-02-26
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Arbetsgivare Fatalist Development AB (org.nr 556755-2418)
Västgötagatan 5 (
visa karta)
118 27 STOCKHOLM
Arbetsplats Fatalist Development AB
Jobbnummer 8473287
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