Brand Concept Director - Global Brand Team at Volvo Cars
Volvo Personvagnar AB / Marknadsföringsjobb / Göteborg
Observera att sista ansökningsdag har passerat.
Visa alla marknadsföringsjobb i Göteborg,
Mölndal,
Partille,
Kungälv,
Lerum eller i
hela Sverige Visa alla jobb hos Volvo Personvagnar AB i Göteborg,
Borås,
Falköping,
Götene,
Skövde eller i
hela Sverige Who are we?
Volvo Cars is a company on a mission; to bring traditional car manufacturing into a connected, sustainable and smart future.
You want an exciting career that contributes to positive change. So, what's your next move?
Imagine being part of the most exciting industry on the planet. Our future is all about tech - electrified and eventually self-driving cars, totally connected to people's everyday lives. But how do we introduce this future in a way that's safe and sustainable? These are some of the questions we're solving here at Volvo Cars.
Some of the most exciting action is within our Global Brand Team which functions like an internal agency; our work extends to every other department. We are the custodians of the Volvo brand. We nurture it, protect it and work to bring the brand to life at every level of the organization. We align business with brand goals. We promote the brand internally and externally. We are the voice of the consumer. And we're building a culture that reflects our brand values. We take an holistic approach to building a brand - but always deliver real, concrete output.
We are seeking a visionary and strategic Brand Concept Director to lead the development of brand concepts that drive growth, differentiate us from competitors, and build brand equity.
This is what you'll do
In this role, you will develop and execute brand concepts that reflect our company's values, mission, and vision, and resonate with target audiences. You will conduct research and analysis to understand consumer behavior, market trends, and competitors, and use insights to inform brand concept development. You will communicate the brand concept, including visual identity, tone of voice, messaging, and positioning, to ensure consistency across all touchpoints.
Further, you collaborate with cross-functional teams, including marketing, creative, product, and communications, to ensure the brand concept is integrated into all marketing and communication initiatives. You lead the strategic development of integrated marketing campaigns that bring the brand concept to life, and drive brand awareness, engagement, and loyalty.
Moreover, you will measure and analyze the effectiveness of brand initiatives and campaigns and continuously iterate and improve based on data-driven insights. You will stay up to date with industry trends and best practices and identify opportunities for innovation and differentiation.
As a person you are good at building strong relationships with key stakeholders, including senior leadership, partners, and customers, and represent the brand concept externally.
As a leader you guide and mentor a team of brand concept designers and strategists, providing guidance, coaching, and professional development opportunities.
Qualifications:
• Bachelor's or Master's degree in brand, marketing, business administration, or a related field
• 10+ years of experience in brand concept development within fast moving consumer goods, preferably in a leadership or senior role
• Strong analytical and strategic thinking skills, with the ability to use data and insights to inform decision-making
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and influence stakeholders at all levels
• Creative thinker with the ability to develop innovative ideas and solutions
• Proven experience in leading and mentoring teams, and collaborating with internal and external stakeholders
• Familiarity with branding and marketing tools and platforms, such as market research, social media, and web analytics
• Self-starter with the ability to work independently and in a team environment
• Fluent in English, both written and verbal
If you are a strategic thinker with a passion for developing brand concepts that make a lasting impact, we want to hear from you. Join us in shaping the future of our brand and creating meaningful experiences for our customers.
Let's get to know each other
Welcome to apply by the latest on the 31st of October 2023 and we will do our best to keep you updated throughout the process. If you have any questions about the recruitment process, please contact Senior Recruiter Lotta Ericsson at
lotta.ericsson@volvocars.com.
The position could be based at HQ Gothenburg, or in Stockholm but we are also open to applicants in New York, London, Shanghai and Singapore.
Please take the time to learn more about Life at Volvo Cars here:
https://lnkd.in/e4iC_DjkMake sure to submit your application in English and note that applications via email will not be considered due to GDPR.
Welcome with your application!
We're Volvo Cars
Our sights are set on becoming a fully electric car company by 2030 and climate neutral by 2040. Big plans like these call for talented people who share our values and passion for positive change. So, we're looking for the change makers. The free thinkers. The self-motivators. The visionaries. The leaders. The dreamers. The believers. We're looking for you.
#LI-LOTTA #LI-REMOTE #BRAND #VOLVOCARS
Ersättning Undefined
Så ansöker du Sista dag att ansöka är 2023-10-31
Klicka på denna länk för att göra din ansökan Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "67010-41968967".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Volvo Personvagnar AB (org.nr 556074-3089),
https://www.volvocars.com/ Arbetsplats Volvo Car Corporation
Kontakt Lotta Ericsson
0731501785 Jobbnummer 8176756
Observera att sista ansökningsdag har passerat.