Star Wars Senior Marketing Director

EA Digital Illusions CE AB / Försäljningsjobb / Stockholm
Observera att sista ansökningsdag har passerat.

Prenumerera på nya jobb hos EA Digital Illusions CE AB

Visa alla försäljningsjobb i Stockholm, Solna, Lidingö, Sundbyberg, Danderyd eller i hela Sverige
Visa alla jobb hos EA Digital Illusions CE AB i Stockholm, Uppsala, Göteborg eller i hela Sverige

Two years ago, The Walt Disney Company announced that they had chosen EA to create new Star Wars experiences for gamers worldwide. The first game set to launch under this new partnership is Star Wars Battlefront, made by DICE in Stockholm, Sweden. As anticipation for Star Wars The Force Awakens builds, so does the excitement for Star Wars Battlefront! We?re looking for a Senior Marketing Director to lead the EA Star Wars Battlefront franchise, based at the EA DICE Studio in Stockholm, Sweden. We need a world class marketer who can partner with this world class development studio and build this franchise over multiple years. We need a progressive thinker with experience launching AAA games, understanding consumer needs, building high quality marketing assets, managing a live service, and exploring new business models. You will manage a team at DICE in Stockholm and will also be part of a large global network that includes EA, Lucasfilm, Disney and many other partners. In order to be successful, you must have the ability to partner with multiple teams, process analytics and consumers insights into a clear product strategy and execute against a vision for the future.

Key responsibilities:

Lead the EA star wars battlefront franchise
• Set marketing strategies, target audience, positioning and franchise key performance indicators
• Prioritize key moments of truth to double down
• Establish key performance indicators for key player journey moments of truth and drive org to solutions when key performance indicators not being met
• Manage global franchise/licensor approvals
• Lead marketing collaboration framework process that evaluates metrics, flags opportunities/risks and drives org to solutions that foster positive player relationship
• Drive consistency in metrics that fuel the business

Build the EA star wars battlefront brand
• Define brand identity/voice via brand bible
• Lead key global marketing assets and relationships
• Ensure that all marketing activity is on brand such that each touch point consistently builds player trust
• Curate player insights and provide in-depth player expertise
• Work with go to market teams to ensure campaign is on brand and on strategy
• Drive the Lucasfilm approval pipeline.

Produce EA star wars battlefront assets
• Work with the dev team to remain a product expert so the game is always represented accurately
• Work with Integrated Communications Leader to define content roadmap and asset strategy
• Brief both the video and still assets for the campaign
• Direct studio based videos & guide advertising and key art
• Collaborate with external vendors on asset creation
• Maintain and communicate up-to-date calendars on asset status for cross functional teams

Build EA star wars battlefront products
• Provide product/competitive expertise to all go to market teams
• Deliver a consistent voice of the player in early concept to develop with their needs in mind
• Partner with dev to align on target audience & product truth
• Help dev prioritize features by providing clear player motivations
• Identify the key messages (Unique Selling Points) that we want to communicate to players
• Prioritize and contextualize marketing touch points to drive work needed from dev partners

Run the EA star wars battlefront live service

Skills and Experience
• Leadership skills
• Ability to influence
• Critical thinker
• Ability to build and foster relationships
• Passion for gaming and Star Wars
• 12 years of experience
• MBA in Marketing/Management

Varaktighet, arbetstid
Tillsvidare
Heltid

Publiceringsdatum
2016-01-14

Ersättning
Fast månads- vecko- eller timlön

Så ansöker du
Apply online

Företag
EA DIGITAL ILLUSIONS CE AB

Adress
EA DIGITAL ILLUSIONS CE AB
BOX 20068
10460 STOCKHOLM

Kontorsadress
KATARINAVÄGEN 15
STOCKHOLM

Övriga kontaktuppgifter
Telefonnummer: 08-6587800

Jobbnummer
2618054

Observera att sista ansökningsdag har passerat.

Prenumerera på jobb från EA Digital Illusions CE AB

Fyll i din e-postadress för att få e-postnotifiering när det dyker upp fler lediga jobb hos EA Digital Illusions CE AB: