Senior Global Marketing Communication Manager
Your Talent AB / Marknadsföringsjobb / Göteborg
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hela Sverige Ascom is a global solutions provider focused on healthcare ICT and mobile workflow solutions. The vision of Ascom is to close digital information gaps allowing for the best possible decisions - anytime and anywhere. Ascom's mission is to provide mission-critical, real-time solutions for highly mobile, ad hoc, and time-sensitive environments. Ascom uses its unique product and solutions portfolio and software architecture capabilities to devise integration and mobilization solutions that provide truly smooth, complete and efficient workflows for healthcare as well as for industry, security and retail sectors. Ascom is headquartered in Baar (Switzerland), has subsidiaries in 15 countries and employs around 1,300 people worldwide. Ascom registered shares (ASCN) are listed on the SIX Swiss Exchange in Zurich. For further information visit
www.ascom.com Are you looking for your next career step in B2B marketing and thrive in an innovation driven global environment? Do you have extensive experience from building digital and integrated marketing campaigns? Then you can be just the one we are looking for!
About the job
We are searching for an experienced and motivated, results-driven B2B marketing professional to join us as a Senior Global Marketing Communications Program Manager. This person possesses diverse knowledge and experience across marketing mix, content strategy, communications, team leadership, sales alignment, testing methodology and program management skills, with product and solutions level messaging expertise.
In this role, you will manage a small team to develop a cohesive, strategic marketing plans to amplify market awareness, understanding and interest for the Ascom brand, Ascom ICT solutions and business initiatives. This role requires extensive B2B technology marketing experience oriented around Content direction for all outbound collateral (such as web site, lead generation and sales collateral, conference and event content, product announcements)
As a Senior Global Marketing Communications Program Manager Program you will monitor and analyze program effectiveness and continually adjust and optimize strategy and tactics to achieve key metrics. In this role you will report to Head of Strategic Marketing & Communications.
Responsibilities
• Develop campaign plans for solution franchises, define the strategy, messages and program scope required to achieve organizationally aligned awareness, engagement and lead generation goals
• Align metrics and results tied to agreed goals between sales and marketing
• Work directly with leadership and collaborate with product marketing, regional marketing and sales to ensure the campaign plan directly supports goals
• Mentor junior campaign managers and ensure strategy, plan and execution continuity across all in-market Campaigns
• Collaborate and guide alignment with cross-functional teams and regional counterparts
• Ensure proper linkage of leads and opportunities to campaign and programs for accurate measurement and reporting
• Outline the program including all elements of the digital channels and mix, content plan, global campaign calendar and required budget and resources required to launch the campaign
In your role you will work with the creative services team to develop campaign concepts, messaging, and campaign deliverables for the campaign and supporting programs. You will also plan, develop and deploy global awareness and demand generation programs for all stages of the marketing cycle- through leadership, education preference and purchase.
Qualifications
• 10+ years of B2B marketing experience in a healthcare and enterprise technology; knowledge of devices, software and middleware is a plus
• Degree in marketing, business; master's degree is a plus
• Experience building global integrated marketing campaigns for a B2B technology company, and strong understanding of the considerations for regional, industry, and audience variances within the campaign plan.
• Able to conceptualize and develop global demand generation programs to be executed by regional field marketing teams, and to and through channel partners.
• campaigns marketing experience coupled with extensive commercial awareness and experience of driving forward lead generation.
• Ability to work effectively and guide consensus among geographically distributed, cross-functional teams
• Demonstrated knowledge and strong experience with strategic positioning, solution marketing, personas-based marketing, customer targeting and segmentation, the buyer journeys, lead nurture & generation process, and digital / campaign analytics and funnel reporting
• Experience working with agencies for strategic campaign development and delivery
• Experience and skills managing internal and external resources to complete projects against set deadlines and budget.
Personal skills
We are looking for a person with a positive attitude and that has outstanding communication and presentation skill. A person who is proactive, as well as responsive, with strong leadership and organizational skills. Excellent oral and written communication skills in English is a must. Do you enjoy applying strategic and creative thinking to grow help businesses, we think you should apply for this position!
Working at Ascom
We offer an open and international environment where personal initiative is both expected and appreciated. Our culture is reflected by the Ascom Way and its six principles: Customer Focus, Accountability & Commitment, Growth, Innovation, Leadership, We are Ascom. Key aspects are to create customer value in everything we do, take calculated risks, be curious and creative, and be passionate and inspire. Ascom is a company where you will be able to engage with all parts of the value stream, from development to sales, manufacturing, supply chain and service delivery. If you are motivated by making a real difference in your work, you are probably one of us.
APPLICATION AND CONTACT
This recruitment is managed by Your Talent. If you find the role challenging and interesting, please apply through
www.yourtalent.se Interviews will be held continuously. If you have any questions regarding this position please contact Emilia Persson 0793-355674 or
emilia.persson@yourtalent.seVaraktighet, arbetstid
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Publiceringsdatum2017-08-25ErsättningEnligt överenskommelse
Så ansöker duSista dag att ansöka är 2017-09-15
Klicka på denna länk för att göra din ansökanFöretagYour Talent AB
AdressYour Talent AB
Södra Hamngatan 25
41114 Göteborg
KontorsadressSödra Hamngatan 25
Jobbnummer 3663753
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