Senior Brand Manager
The Absolut Company AB / Marknadsföringsjobb / Stockholm
2022-03-15
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hela Sverige We are looking for a driven and passionate Senior Brand Manager to lead the development of Point of Sales materials and to join our fun, high-performing global team in Stockholm, Sweden to work on both Absolut and Malibu. We are looking for someone who will enjoy being part of a global organization, working with iconic brands in a world-class learning environment.
Absolut is a leading premium vodka brand, first introduced to the global market in 1979, it now sells over 100 million liters/year and is available in 126 countries. Every bottle starts life in the village in Åhus, southern Sweden, home to our own distillery and bottling plant and the source of our natural ingredients and where our passionate community of vodka makers have lived for generations. Absolut is made to the highest standards and, as a brand, lives up to them by championing positive brand values of inclusivity and progress, something that has earned it a place in culture today.
Malibu (the original coconut flavored liqueur) is continuing to gain momentum and distributed worldwide. Today, we are focused on unleashing its growth potential globally by investing heavily in the brand across all channels.
We want the pride and passion we feel for our products and brands to translate to everything we do, which means delivering The Absolut Company's business and brand objectives in Shopper marketing to the highest level by producing Best in Class strategies, activations and programs that generate profitable sales and are faithful to brand strategies and guidelines.
YOUR RESPONSIBILITY
As a POS expert, you will constantly refresh & sharpen our understanding of Consumers & Shopper Behavior & Trends, Channel Dynamics (On- & Off Trade, global Travel Retail and e-commerce), and Partner Insights (Bartender/On Trade staff needs and markets), to design and deliver strategic POS materials that delivers excellence at all points in the shopping experience.
Lead and brief and deliver Strategic POS activations in collaboration with our creative agency and procurement team
Support the wider Channel Marketing Team on key projects with expertise and strategic input.
Bring our brands to life though drinking vessels, gadgets and added value packs
Build POS capability for Markets to become more self-sufficient and excellent in brand executions.
Close collaboration with Experiences and Advocacy to create strategic POS and sustainability initiatives
TAC champion of Integrated Business Planning POSM process
Additionally:
Co-lead POSM strategy & segmentation for major On Trade channels
Support On Trade Manager in building and implementing the RPVA for On Trade channels.
YOUR PROFILE
The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach.
Academic & Professional experience required
5-6 years of work experience in relevant marketing, trade/retail management or brand positions
Experience working with Shopper Marketing (or Trade/Channel) projects from brief to launch
Experience of working with On Trade channels.
Beer, Spirits or non-alcoholic beverages industry experience desirable.
International or multi countries experience is preferred
Required Competencies
Excellent project management skills, and managing time sensitive projects
Creative thinker, while also must be hands-on
Strong relationship skills with an ability to navigate a matrix organization and leverage networks
Ability to work with multiple stake holders simultaneously
Strong results focus - a proven ability to work around obstacles in order to achieve business goals
Fluent English
What the Absolut Company Offers
Here at The Absolut Company, we let contradictions meet. We are a middle-sized, proud Swedish company that stands for strong values and at the same time, we are part of a huge global group that offers new international connections every day with a possibility of an international career. Here you will meet innovation in a company with more than 100 years of history.
You are welcome to The Absolut Company for who you are. We believe that an inclusive workplace with diversity of experiences and perspectives creates a vibrant work environment and mirrors our global consumers.
APPLICATION
If this role resonates with you, don't hesitate to apply. We look forward to hearing from you!
Position is a local contract based in Stockholm, Sweden
We will be reviewing applications on an ongoing basis, so please send your application as soon as possible, no later than March 25, 2022.
Publiceringsdatum2022-03-15Så ansöker duSista dag att ansöka är 2022-03-25
FöretagThe Absolut Company AB
Omfattning Detta är ett heltidsjobb.
Arbetsgivare The Absolut Company AB (org.nr 556015-0178)
Ansökan E-post:
tac-hr@pernod-ricard.com Jobbnummer 6439284
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