Senior Brand Manager
The Absolut Company AB / Marknadsföringsjobb / Stockholm
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hela Sverige You will provide creative POS & Swag solutions, mainly for consumers, but also for bartenders, influencers, collectors and employees. Key will be a consistent approach coupled trade programs (including barware, glassware, drinking rituals, etc), which is especially critical for dark markets where advertising opportunities are limited to on-trade solutions. These tools, and other unique solutions will also be developed for Absolut Home, Akademi's, Ambassadors, internal Merch, and beyond.
As an expert for Point of Sales Material, Swag & Merchandising, you are responsible for translating brand strategies to physical items to amplify brand messaging, while elevating consumer (and drinking) experiences in order to grow our brands through premiumization, ultimately driving value & sales.
This includes responsibility to lead the process and cross-functional agenda of end-to-end POS & Swag orchestration, beginning with defining consumer/market needs, to final delivery of on-brand tools and stock management.
You will provide creative POS & Swag solutions, mainly for consumers, but also for bartenders, influencers, collectors and employees. Key will be a consistent approach coupled trade programs (including barware, glassware, drinking rituals, etc), which is especially critical for dark markets where advertising opportunities are limited to on-trade solutions. These tools, and other unique solutions will also be developed for Absolut Home, Akademi's, Ambassadors, internal Merch, and beyond.
Full ownership of POS & champion of Integrated Business Planning for POS process
Define a common design language for POS/Merch/Swag, and act as Master Brand Identity guardian
Maintain Catalogue with prioritization based on brand, strategy & occasions
Bring Drinks Strategy to life with bespoke vessels and drinking rituals fit for purpose & account
Delivery of quality, brand building items at cost efficient prices, that are approved by legal
Manage rolling 24-month calendar mapping of global consumer/market/internal needs and opportunities
Adhere to global guidelines (especially sustainability), with keen understanding of various markets/customers limitations/requirements
Timely & close communication with markets, TAC POS Procurement, and TAC Experiences
Budget and Stock management responsible
Support On Trade Manager In building & implementing RPVA
Facilitate and drive usage of branded items in internal & market events, actively promoting key tools
Så ansöker du Sista dag att ansöka är 2024-02-17
E-post:
TAG-HR@pernod-ricard.com Omfattning Detta är ett heltidsjobb.
Arbetsgivare The Absolut Company AB (org.nr 556015-0178)
Marieviksgatan 19 B (
visa karta)
117 43 STOCKHOLM
Arbetsplats Huvudkontor
Jobbnummer 8445187
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