Director, Customer Experience & Digital Solutions
Getinge Group AB / Marknadsföringsjobb / Malmö
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hela Sverige Every day, Getinge Group products contribute to saving lives and ensuring excellent care. All across the world, our people make a huge difference for patients, healthcare professionals and societies. And we are immensely proud of that.
The Patient and Post-Acute Care business category is responsible for a portfolio with current annual turnover exceeding 7 Billion SEK. We want to be the globally leading provider of healthcare solutions for people affected by reduced mobility within both Acute and Post-Acute care segments. Our products and solutions are sold worldwide and our organization is currently based in Europe, North America and Asia.
The position
In this position you will be overall responsible for developing and managing a compelling and competitive scalable framework of Digital and non-digital marketing assets and toolkits that can leverage the Patient and Post-Acute Care portfolio of products and solutions across the world.
Among your main responsibilities and tasks will be:
• Ensure visibility into and accountability for the customer experience, by leading the development of appropriate customer feedback management capabilities and practices
• Analyze and prioritize the most important focus areas to improve the customer experience
• Define requirements and key performance metrics for the area
• Stay abreast of emerging consumer trends and best-in-class customer experiences, external and internal
• Bring insights and learning opportunities into the marketing teams to aid in the development of CEM competencies
• Understand and act on implications for how Patient and Post-Acute Care should evolve its customer experience to maintain differentiation and relevance
• Liaise with Group Marketing Communications to deploy corporate branding, CVI and marcom guidelines
• Develop a framework of digital assets to support strategic sales of Patient and Post-Acute Care solutions across the marketplace
• Vendor management of agencies (traditional marcoms and digital agencies)
• Manage a portfolio of assets (digital, imagery, videos, text assets, printed etc.)
The position is ideally based in Malmö, Sweden but for the right candidate can also be based in San Antonio, TX. Since you will have a global scope, you should expect international travel, average 50% on an annual basis.
The ideal candidate
As ideal for the position you probably have a solid experience leading global downstream marketing teams in a regulated industry. You are particularly skilled in Digital Strategies and marketing digitalization and are keen to apply these skills in innovative ways.
Some of your key characteristics include:
• Comprehensive understanding of the customer experience ecosystem and how digital and analog experiences work together. Understanding of the role that brand and experience play in marketing strategy
• 5+ years of combined BTC/BTB marketing experience (regulated markets a plus)
• Excellent oral and written communication skills including the ability to communicate effectively with both technical and non-technical stakeholders
• Experience in Web Marketing, Web Product Management, customer communications, email marketing & online advertising
• Experience managing geographically remote teams
• Creative and innovative mindset with the capacity to identify and unlock hidden market value
• Strong ability to define project timelines and deliver
• Excellent business acumen and a distinctly strategic mindset
As a person you have a high degree of creativity and analytical skills enabling you to devise creative and simple solutions to complex problems. You are characterized by emotional maturity and have the ability to create change in an environment where the structure may evolve rapidly. Your strong interpersonal skills allow you to perform in an environment where sharing responsibility for success and failure of others on the team is critical to the overall success of the company. And finally you are ambitious on behalf of the company and your team.
Application
Are you interested in becoming part of an international and market leading medical technology company whose products make a huge difference for patients, healthcare professionals and societies all around the world? Getinge offers a great opportunity to make a difference in a global and dynamic environment!
Welcome with your application no later than December 3, 2015 if you are interested in the position. You are also welcome to contact Rikke Christiansen at +46 10 335 47 04 if you have questions.
Varaktighet, arbetstid
Heltid Tills vidare
Publiceringsdatum2015-11-20ErsättningFast
Så ansöker duSista dag att ansöka är 2015-12-03
Klicka på denna länk för att göra din ansökanFöretagGetinge Group AB
AdressGetinge Group AB
P.O Box 8861
40272 Göteborg
KontorsadressP.O Box 8861
Jobbnummer 2539636
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