Digital Marketing Specialist (CMS, Paid Media)
Giir Sw Filial / Marknadsföringsjobb / Sollentuna
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hela Sverige Visa alla jobb hos Giir Sw Filial i Sollentuna We are seeking a Digital Marketing Specialist focusing on CMS (web editing) and Paid Media campaign management.
The ideal candidate will possess exceptional project and campaign management skills and be adept at coordinating with internal stakeholders (LG Electronics Nordics) and external agencies. Proficiency in Swedish and English is required, any additional Nordic languages are a plus.
Overall Job Purpose:
1. To ensure LG's website (LG.com/ D2C Store) is fully optimized with active products, compelling landing pages,
and engaging banner communications to deliver the best possible digital brand and User Experience to the consumer.
2. Oversee the planning, execution, and optimization of our Paid Media campaigns including creating targeted and promotional campaigns, analyzing data, and ensuring alignment with business objectives to enhance customer engagement and retention.
Key Responsibilities:
• Manage CMS platform, focusing on web editing and content updates
• Develop category banners, landing pages, and new product pages for LG.com for assigned business units within a reasonable timeframe
• Maintain LG.com compliance workflow, working with the E-commerce team, HQ, and legal counsel to update Cookie Policy, Cookie pop-ups updates, product updates, prices, disclaimers ..etc
• SEO optimization - health check, keywords analysis, and optimization based on results
• Suggesting UX Optimization and Improvements - Implementing approved changes, and reporting results
• Plan, execute, analyze, report, and optimize our Paid Media Campaigns
• Create engaging content (Creatives, Copy) for our Paid Media Campaigns
• Campaign management, ensuring seamless coordination across internal teams and agencies within budget
• Enhance marketing campaign materials and on-site content accuracy
• Provide analytics and campaign stats reporting, extracting insights and key learnings for continuous optimization
• Demonstrate exceptional organizational skills to handle multiple projects simultaneously
• Deliver presentations to stakeholders and management, reporting results and key learnings
Requirements & Experiences:
• Proficiency in Swedish and English (written and spoken), additional Nordic languages knowledge is a plus (Norwegian, Danish, or Finnish)
• Good understanding of the digital ecosystem, including proficiency in paid media platforms like Meta, Pmax, Programmatic ..etc
• Experience in digital campaign management and content translation
• Experience working hands-on with design teams, media, and translation agencies
• Knowledge of SEO practices (both off-page and on-page)
• Ability to perform keyword analysis to inspire and suggest content strategies
• Proficiency in CMS (preferably Adobe Experience), Google Analytics, and paid media platforms
• Strong skills in Microsoft Excel and PowerPoint
• Basic HTML is required, and Google Tag Manager experience is a plus
Experience working previously in Consumer Electronics and e-commerce is advantageous (Brand or Agency Side)
PERSON SPECIFICATION
Education and Qualifications:
Of graduate calibre. At least 3-5 years of experience in a similar role is required Ideally will also have experience in the Consumer Electronics industry.
Personal Attributes, Behaviours and Competencies:
• Adaptability to the ever-evolving digital ecosystem
• Commerciality and business acumen - has to be able to demonstrate a track record in balancing commercial, customer, and consumer motivations to deliver outstanding results
• Ability to work independently and collaboratively within a team
• Commitment to continuous learning and skill development
• Proactive attitude and willingness to go the extra mile
• Excellent communication and presentation skills
• Excellent execution and organizational skills - able to balance multiple projects and work to aggressive time scales within budget
• Manage complexity and its implications within projects. Insists on high implementation standards
• Highly focused and capable of sustaining a fast pace in a dynamic environment
• Completer finisher; able to be resilient to drive issues through to a successful customer-focused solution
• Excellent attention to detail and an eye for design are a plus
• Able to be flexible and develop quality, customer-focussed targets and service
• Can-do attitude
• Relationship building - must be comfortable in dealing with customers, agencies, and other key stakeholders and can build positive relationships.
• Gravitas - has to be able to quickly build the respect and trust of internal and external stakeholders with tangible delivery of business benefits in short time frames.
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Candidates with a passion for digital marketing, a proactive mindset, and a desire to contribute to a dynamic team environment are encouraged to apply. If you possess additional skills or experiences beyond those listed, we welcome you to share them during the interview process.
This role reports to the Head of Digital & E-commerce and is part of the Digital & E-commerce team within HS Ad Nordic (an LG company).
Så ansöker du Sista dag att ansöka är 2024-03-08
E-post:
andre.p@hsaduk.com Omfattning Detta är ett heltidsjobb.
Arbetsgivare Giir Sw Filial (org.nr 516410-2021)
Esbogatan 18 (
visa karta)
164 74 KISTA
Arbetsplats Giir Sw Filial
Jobbnummer 8452709
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