CRM & Communication Leader
KappAhl Sverige AB / Marknadsföringsjobb / Mölndal
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hela Sverige We are currently seeking a driven and experienced CRM & Communication Leader to join our CRM team. In this role, you will be responsible for Kappahl's own channels/communication and team lead for the CRM content team. We are looking for you who are results-oriented and have a strong commercial understanding with a focus on maximizing traffic, engagement, and sales, always with the customer in focus.
We offer you
As a CRM & Communication leader, your primary responsibilities are:
- Developing and implementing communication strategies/plans to maximize traffic, conversion, and sales in Kappahl's own channels.
- Planning and overseeing the production of communication across Kappahl's own channels.
- Coordinate execution of CRM activities i.e. member competitions.
- Ensure well-functioning and efficient processes for CRM content production.
- Follow-up, analyzing, and evaluating performance metrics to continually refine and optimize communication/channel strategies and achieve set objectives.
- Driving the development of both strategic and tactical communication to ensure that Kappahl reaches the right target audience in the right way.
- Collaborating closely with stakeholders/other teams to ensure a cohesive and integrated communication strategy.
- Contribute to and ensure channel needs are met in the marketing content process.
- Plan resources and production by leading and guiding our team of content creators to ensure the communication is inspiring, relevant, and selling.
The business objectives are to contribute to enhancing the customer experience through relevant and inspiring communication. Communication in own channels should help activate, engage, and retain existing customers, as well as maximize traffic to sales channels.
This position is part of Kappahl's CRM team within our Sales department and reports to the CRM Manager. You will be part of a creative, inspiring, and ambitious team where we all help for the best effort.
Your profile
We are seeking someone like you, who has experience in similar roles already, planning/project leading communication preferably within own/digital channels i.e. e-mail, SMS, app -push notifications and ADR. You hold a relevant university degree or other higher education in Marketing, Communication, etc. Experience with CRM systems and Google Analytics is preferred, and familiarity with Voyado, Power BI, and the Adobe suite would be advantageous.
You are used to supporting and leading a team with creators to achieve their full potential. Ideally, you possess a good understanding of CRM/communication and channel dynamics.
In this role, you need to have strong communication skills in both Swedish and English, both written and spoken.
We believe you are driven by creating exceptional value for the customer. You are efficient, structured, thorough, analytical, and solution-oriented. You are proactive and taking initiative, while also being a team player who recognizes the importance of collaboration with different roles to achieve the best outcomes. Your commercial drive naturally leads you to focus on customers, loyalty, and sales. We value that you keep yourself updated on trends within CRM, and of course, have an interest in fashion.
Are you interested?
The position is a full-time permanent employment with placement at our head office in Mölndal. You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). We look forward to receiving your application as soon as possible, but no later than the 10th of March. We apply continuous selection.
Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.
If you have protected identity contact
hr@kappahl.com, and you will get help with submitting your application.
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Kappahl exists to celebrate diversity in everyday life. We want to broaden the definition of diversity to include many different ways of living life - empowering people to always stay true to themselves.
Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe.
The Kappahl team consists of some 4,000 colleagues in nine countries, all with different backgrounds, ages, skills and styles. Our common motivation is to offer fashion fit for life to a wide variety of people and lifestyles. A Responsible Fashion that that feels right, for the bearer and for the world we live in. A Responsible Fashion that that feels right, for people and for the world we live in. Today, 80% of our products are made with certified and/or preferred materials. The goal is 100% by 2025 and Kappahl's overall climate goal is to halve the value chain's climate emissions by 2030.
More information at
www.kappahl.com. Ersättning Fast månads- vecko- eller timlön
Så ansöker du Sista dag att ansöka är 2024-03-10
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Kappahl Sverige AB (org.nr 556060-4158),
https://www.kappahl.com/ Arbetsplats Kappahl
Jobbnummer 8492929
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