Category & Shopper Insights Manager
Essity / Organisationsutvecklarjobb / Göteborg
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hela Sverige EssityEssity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions, essentials for everyday life. The name Essity stems from the words essentials and necessities. Our sustainable business model creates value for people and nature. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 48,000 employees and net sales in 2017 amounted to approximately SEK 109bn (EUR 11.3bn). The headquarters is located in Stockholm, Sweden, and the company is listed on Nasdaq Stockholm. More information at
www.essity.com. Overview
Together, our teams in Essity work for the health and wellbeing of people around the world. Simply put, we want the best for everyone, everywhere. We're looking for people who embody our values, not afraid to challenge, innovate, experiment and move at a fast pace.
We are currently looking for a Category & Shopper Insights Manager to join Essity's Nordic Customer Marketing team.
You will work closely with the local Customer Marketing Teams, unlocking insights and foresights within Baby, Intimate Hygiene and Consumer Tissue categories. You will be the one delivering relevant information and findings in time to support the business in making correct strategic and operational decisions.
This position is preferably based in our office in Gothenburg, but can be based in any of our offices in the Nordics and you will report to the Category & Shopper Insights Manager.
Main Tasks
Facilitate the transfer of insights into arguments & actions to develop and grow the business. Make all relevant data and insights easy accessible across all major stakeholders of the business to support them in their long term and day to day goals
Train the organization to understand data, trends and insights
Prepare and give presentations and workshops for internal and external stakeholders
Manage continuous data for market, channel, customer, category and shopper from internal and external sources. Provide business relevant data and standardized reports to stakeholders
Use input from internal and public sources on regional and local macro-economic trends
Initiate shopper research by category and channel, identify path to purchase and provide recommendations to develop and grow the business both on- and offline
Contribute to best practice sharing and participate in networks, both internal and external. Transfer learnings and address business needs considering best available solutions in the market.
Lead or participate in projects
As a Category & Shopper Insights Manager you will be the one planning and executing insights activities. You will support the local Nordic Customer Marketing teams by making insights easy available and actionable. The Category and Shopper Insights Manager will support creation of the category vision and drivers, lead the translation to regional and local needs and ensure understanding in the organization.
Key Competencies
University degree, preferably in Business Administration, Marketing or Economics
Minimum 5 years relevant working experience, incl. Marketing or Customer Marketing, and Insights Experience from FMCG, agencies or trade
Excellent communication and presentation/facilitation skills
Collaborative team player attitude, preferably with experience from matrix organizations
Strong analytical skills with experience from Nielsen and GfK panel data
Negotiation capabilities with regards to agency contacts
Proven track record in managing projects, ideally with international scope
Fluent in English and preferably one or more other relevant languages
Ability to travel 20-40 days
Furthermore, we see that you have a passion for shopper understanding and for bringing insights into action. You are proactive, with strong own drive for results and prepares to take lead and influence through others. You have a commercial awareness with good understanding of Category Management, Sales and Marketing processes.
Additional Information
Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With blockbuster innovations coupled with sustainable solutions, Essity strives to reach more people every year with the necessary and essential solutions for well-being. At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.?
Please, apply online and in English.
If you have questions, please contact the Category & Shopper Insights Manager, Linda Edlund, +46 31 746 06 35.
Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.
Varaktighet, arbetstid
enligt avtal enligt avtal
Publiceringsdatum2018-07-30Ersättning•
Så ansöker duSista dag att ansöka är 2018-08-20
Klicka på denna länk för att göra din ansökanKontaktSusan Markusian
FöretagEssity
AdressEssity
Mölndals bro 2
43131 Mölndal
KontorsadressMölndals bro 2
Jobbnummer 4266145
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