Brand Manager Absolut
The Absolut Company AB / Säljarjobb / Stockholm
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Purpose Create brand value by engaging and inspiring local market teams to activate with excellence on the Asian markets. Market facing for Lead Asian markets as well as classic markets defined for a said Cluster. Communicate on marketing assets developed by the brand team and adapt according to market needs. Identify synergies and best practices that could benefit the markets.
Key responsibilities
• In collaboration with Brand strategy team, determine and follow up on the cluster strategy.
• Promote the Brand to key affiliates and 'win hearts and mind'
• Lead communication towards markets in the Market leader's scope and establish a market visit planning (approx. 50% of the time spent in different countries)
• Define communication planning about available assets according to market strategy according to the 18/12/6 project milestones
• Influence A&P allocation and local brand strategy along 4 Ps
• Introduce market relevant initiatives to support strategic execution
Best practices :
• Collect and promote best practices to be incorporated to global Brand initiatives o Learn from Market successes and apply to Brand Strategy for ROW .
Commercial responsibilities :
• Collect and analyze market data (Plan/budget) o Coordinate key market interactions (Plan, budget, Business review, les Embiez)
• Synthetize market needs for Brand Team (input for Plan and Budget, incl. Les Embiez)
• Create ad-hoc communication tools (PPT deck, etc.)
• Provide input to pricing strategy and GMA Specific responsibilities to be allocated to specific members of the team
• Storytelling, ie design content in conjunction with brand teams
• Identify relevant communication channels
• Management of My Brands, Chatter
Beskrivning av kvalifikationer:
Key capabilities
• Strong understanding of marketing strategy
• Solid Business acumen and understanding of commercial challenges, both strategic and operational
• Excellent communication skills
• Good at understanding and listening to business needs
• Strong influencer, decisive & good team player
• Project management skills
• Analytical skills
• Self-directed and reliable
• Deliver with pace
• Experience or exposure to other PR affiliates is beneficial
• Digital acumen
• Fluent in English
• Advanced Korean or Mandarin is beneficial
• Ability to travel 50% of working days
Varaktighet, arbetstid
Tillsvidare
Heltid
Heltid Tillträde
Januari 2016
Publiceringsdatum2015-11-30ErsättningFast månads- vecko- eller timlön
Så ansöker duSista dag att ansöka är 2015-12-19
Ange följande referens när du ansöker: Brand Manager Absolut
Ansökan kan skickas till e-postadress:
tac.recruitment@pernod-ricard.comKontaktHR Linn Johansson 087447000
tac.recruitment@pernod-ricard.comFöretagThe Absolut Company AB
AdressThe Absolut Company AB
11797 STOCKHOLM
KontorsadressMarieviksvägen 19
Övriga kontaktuppgifterTelefonnummer: 08-7447000
Faxnummer: 08-7447444
E-postadress:
TAC.recruitment@pernod-ricard.com Jobbnummer 2553175
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