Brand Manager
Barilla Sverige AB / Marknadsföringsjobb / Stockholm
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hela Sverige Wasa Brand Manager
We are now looking for a driven Brand Manager Northern Europe with a passion for food, nutrition and sustainability to join us in Stockholm.
Wasa is one of the strongest brands within FMCG in the Nordics. Crispbread is healthy and helps you reach the recommended level of daily wholegrain. It is made from a few simple ingredients and the Wasa brand is 100% climate compensated. In this role, you will contribute to the definition and execution of the most effective marketing plans for our iconic brand Wasa, developing our sales, profit and positions in Sweden and distributed markets.
This is a fulltime position based in Stockholm and you will report to Marketing Manager Bakery, Northern Europe.
Key Accountabilities:
As Brand manager within Bakery in the Northern Europe you will be a key member to help define, propose and ensure the following:
Marketing plans for Wasa, in line with budget and company targets.
Most effective communication plan, brand activation, promo activities and monitoring the effects of these.
Ideal local product portfolio by country (sizing and assortment) according to local needs.
Evaluate innovations for the local market and successfully secure new product launches in the market, defining detailed marketing mix and launch plan.
Continuous monitoring of the business and brand performance, making adjustments in plan to secure company targets.
Secure alignment in plan with Trade Marketing, KAM, distributors as well as all other relevant functions in the company to secure our company targets.
Take ownership of sustainability for Wasa in NE
Help driving Wasa to become a more digital brand
Your Profile:
To succeed in this role, you have an academic degree from business, management, marketing, sustainability or equivalent with a minimum of 2-3 years of work experience in marketing from the FMCG industry. Brand management experience will be considered an advantage. You are fluent in English and have a strong business acumen. As a person we think you are analytical, highly motivated and result oriented as well as able to adapt to unforeseen changes. Further you have strong communication skills and a passion for our products and what you do. Since the role is hands on, we expect you to have a "can do attitude" and that you take pride in delivering top results for both larger and smaller tasks.
Our Offer:
Work in a challenging, multicultural environment that promotes diversity and inclusion.
Professional development and global experience in an international environment with wide exposure.
Flexible working hours and possibility to work from home.
Access to our product range.
Attractive office space and central location.
About us:
Barilla, a Family company originally established in 1877 as a bread and pasta shop in Parma, is today one of the top Italian food groups: a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crisp bread business in Scandinavia through the Wasa brand. Caring for people and the planet is Barilla's purpose and it applies to everything Barilla does, from the field to consumption; it also means promoting open and transparent working relationships in the communities Barilla is part of. The company's headquarters are in Parma, Italy. Barilla Sverige is headquartered in Stockholm, Sweden.
Barilla is an equal opportunity employer. It is the policy of Barilla to prohibit discrimination and harassment of any type and to afford equal employment opportunities to employees and applicants without regard to race.
Color, religion, gender, national origin, age, disability, sexual orientation or any other classification.
We are reviewing candidates regularly so do not wait with your application!
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.
Så ansöker du Sista dag att ansöka är 2023-07-19
E-post:
karl.eling@barilla.com Arbetsgivarens referens Arbetsgivarens referens för detta jobb är "Brand Manager WASA".
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Barilla Sverige AB (org.nr 556518-4503)
Hälsingegatan 43 (
visa karta)
113 85 STOCKHOLM
Jobbnummer 7895206
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