Website Content Manager - Care
AB Electrolux / Marknadsföringsjobb / Stockholm
2025-05-23
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Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2023 Electrolux Group had sales of SEK 134 billion and employed 45,000 people around the world.
About the job:
As the Website Content Manager - Care, you will collaborate with the Web Content Team to ensure Care content aligns with the overall strategy and maintains brand language, tone, and principles.
Our team is dedicated to delivering exceptional consumer experiences that scale across markets, with a strong focus on customer-centric communication.
You will report to the Web Content Manager Lead.
What you'll do:
As the Website Content Manager - Care at Electrolux, you will enhance user experiences and drive business growth through strategic content management. You will curate, create, and manage website content for laundry care appliances, aiming to drive engagement, educate users, and increase sales. Additionally, you will collaborate with partners and stakeholders to bring content to life.
You will join a cross-functional team to build a world-class website, working proactively with stakeholders to make strategic decisions and guide content development. You will measure key metrics to ensure content value, requiring an analytical, technically minded, consumer-focused, and data-driven approach. Collaboration and getting things done are essential in this role.
Key Responsibilities:
Content Strategy: Develop and execute a content strategy to enhance the user experience throughout the Care journey.
Content Management: Oversee the content lifecycle, including planning, publishing, and maintenance, ensuring accuracy and relevance.
Commercial Area Offers Integration: Collaborate with Care stakeholders to integrate commercial content seamlessly into the user experience.
Cross-functional Collaboration: Attend stand-ups, retrospectives, and ceremonies to drive project launches and define priorities.
User Experience and Core Metrics: Own and drive key website metrics related to Care, such as session time, bounce rate, and conversion.
Drive Improvement: Use analytics to identify opportunities for content improvement, create briefs, and follow up on performance.
Brand Messaging: Represent the content team in cross-functional forums to ensure consistency and effectiveness of brand messaging.
Compliance and Governance: Ensure all Care content adheres to legal, regulatory, and brand guidelines.
Sales Area and Content Expert: Stay updated on industry trends and best practices to enhance website performance and effectiveness.
Qualifications:
Bachelor's degree in Marketing, Communications, Journalism, or related field or relevant Business experience with solid digital development experience, focused on shaping the online consumer journeys and leading the development of web / app features and functionalities.
Experience with Google Analytics is required and GA4 Certification is preferred.
Good working "end user" knowledge of at least one web content management system (CMS), such as EpiServer CMS, Drupal, WordPress, Magento, etc.
Experience with project management, agile development, is preferred
Outstanding ability to process and synthesize information and formulate a POV
Excellent written, verbal and presentation skills, attuned to cross-cultural communication
Knowledge of user-centered design principles, UX Design best practices, trends and emerging technologies
Who you are:
Team player - it's about working together and coordinating to deliver a better product offering.
Proactive - keen for new experience, responsibility and accountability, you are self-driven, and results - oriented with a positive outlook.
Negotiator - excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships and helping bring stakeholders, peers and colleagues together towards the same goal.
Data driven - with strong analytical skills that form the basis of your decision making.
Consumer-everything - with focus on creating outstanding consumer experiences that drive business value.
Dynamic - think in a creative and strategic way but are adept at delivering operationally to ensure tasks are
followed through to completion.
Fast learner - with the ability to adapt quickly in unfamiliar situations.
Excellent English proficiency, written and spoken.
Where you will be:
This is a full-time position, based at our Global Headquarters in Stockholm (Sweden).
We are proud of our culture of inclusivity and diversity. At our Global Headquarters we have 60+ nationalities working together for our common goals. You will be part of this dynamic international team where English is the natural language.
Benefits highlights:
Flexible work hours/hybrid work environment
Discounts on our award-winning Electrolux products and services
Family-friendly benefits
Insurance policy plan
Extensive learning opportunities and flexible career path
As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Find out more:
https://www.electroluxgroup.com/en Så ansöker du Sista dag att ansöka är 2025-06-07
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare AB Electrolux (org.nr 556009-4178)
Arbetsplats Electrolux Appliances AB (org nr 556222-8683)
Jobbnummer 9356701