Web Analyst To H&m Kids Business Unit
H & M Hennes & Mauritz Gbc AB / Bankjobb / Stockholm
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H&M Kids is the largest Kids retailer in the world. We feel a large sense of responsibility by strongly believe in our vision; Be the natural choice of fashion for every parent and every child by taking responsibility for future generation.
To be able to take responsibility for future generation sustainability is always on top of our mind. Our goal as a company is that all material, we use will be 100% recycled or from other sustainably sourced methods by 2030. We are a team with high ambitions - together we work towards a big increase of customers, sales & profit the coming years. To be able to deliver all this We believe in a culture where everyone feels welcomed and treated with respect, then we become our own superheroes. Every day we strive to live our values and collaboration is key to our success. We are one team and encourage everyone to embrace their creativity and unleash the power of our culture.
To be able to give the best possible customer experience and to meet our customers' expectations, we need to continue our work in developing a modern and relevant digital experience. We see great progress and have created a fast growing and highly profitable e-commerce. We are excited to continue our digital journey, and we know that understanding our customers better will be key in moving our business forward.
Now we are searching for our next Webb Analyst, is it You?
Job Description
The Web Analyst role will play an important role in the KIDS Business Unit Customer Experience team. You will contribute with decision support through strategic interpretation of data and derived insights. This will help us to set strategies and actions to further develop our world class customer experience, grow our customer base, maximize sales and profitability. As a Web Analyst, you will analyze the customer behavior in all our digital channels. You will collaborate with various stakeholders including KIDS BU Customer Experience team, Web analysts across the company and Marketing. To support strategy, decision making, priorities and follow up; a web analyst derive a full overview (full funnel) of the customer journey on hm.com.
The role includes, but are not limited to:
Identify and optimize key conversion paths, determining the most important KPI's to track and setting benchmarks.
Build hypotheses based on data and insights to drive the BU's A/B testing agenda.
Identify and drive tracking requirements if needed.
Take part in drive development of improved web analytics capabilities, e.g. driving integration of GA data into Business intelligence systems.
Evaluate commercial strategies, campaigns and media investments.
Provide a holistic understanding of the customer experience, transactional data and sales performance and proactively provide ways to improve.
Qualifications
To be successful in this role we believe that you have an understanding of digital data is captured, you are analytical, naturally curious and keen to find trends, patterns and true answers to maximize customer experience. You are goal and result oriented and you can navigate in a highly complex environment in a global role. As a person you are collaborative with strong communication skills, you can share your insights and knowledges to anyone in the organization and you get people on board.
We'd love to meet someone who:
Has a degree in relevant field and a minimum of 2 years' experience working in a similar role
Experience in web analytics (or similar, CRO, Data analyst) working with different data sets and understanding performance drivers.
Experienced in web analytic tools such as google analytics, Data studio, Tableau, Clicktale, StyleSage, etc.
Previous experience of working with e-commerce for consumer goods.
Prior A/B testing experience is beneficial but not a requirement.
Additional Information
This is a fulltime permanent position, starting as soon as possible and based in our head office in Stockholm.
If you feel that your experience, skills and ambitions are right for this role, please send your resume in English as soon as possible, but no later than the 10th of April. Due to GDPR, we only accept applications through our career page.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
Publiceringsdatum2022-03-31Så ansöker duSista dag att ansöka är 2022-04-30
Klicka på denna länk för att göra din ansökanAdressH & M Hennes & Mauritz Gbc AB
MÄSTER SAMUELSGATAN 46A
10638 Stockholm
Omfattning Detta är ett heltidsjobb.
Arbetsgivare H & M Hennes & Mauritz Gbc AB (org.nr 556070-1715)
Mäster Samuelsgatan 46a (
visa karta)
106 38 STOCKHOLM
Arbetsplats H&M Group
Jobbnummer 6493964
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