VP of Marketing

G5 Entertainment AB (Publ) / Chefsjobb / Stockholm
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G5 Entertainment AB is looking to fill the position of VP of Marketing to be based at the Head office in Stockholm. As the VP of Marketing, your main tasks and responsibilities will be:
Duties
Analyse marketing trends, current product trends, product demand and lack of certain products on the market and propose product recommendations and requirements to development teams.
In cooperation with development teams initiate product changes in order to make the brand more competitive.
Define project value and find new ways to build an emotional connection with G5's customers.
Lead the creation and development of a new brand, bring the brand vision to life
Work with the CEO to develop a clearly defined approach for B2C market segment.
Develop a clearly defined approach for cross marketing among G5's projects.
Develop new platforms, services or product attributes to increase revenue and business expansion.
Define and explore new markets and develop the appropriate strategy for projects promotion on these markets
Develop and implement a plan to generate the demand, traffic and brand awareness for G5's projects.
Drive marketing and sales initiatives that support the revenue plan
Provide required marketing data and analysis to project teams to support revenue generation.
Provide data and analysis necessary to support financial reporting and planning functions for the company.
Set individual and organization-wide goals, objectives for the marketing team.
Oversee specific performance of sales and marketing efforts against objectives.
Measure and analyse customer satisfaction with products, services and value offers.

Responsibilities
Responsible for G5's marketing strategy, including product marketing, creative and design, analytics, insights, media planning and buying, network engagement worldwide.
Responsible for strategic communications, including social and community engagement, digital content and owned channel strategy, brand communications

Requirements:
8+ years of experience in marketing management
3+ years of Senior management in mobile gaming company
Experience working in a publicly traded company, preferable
Proficiency in software: Microsoft Excel (incl. Power Query), PowerBI
Proficiency in web-services: Jira, Confluence, AppAnnie/SensorTower, Python, SQL and HTML
Experience of hiring and managing UA, ASO, Analysts and other marketing roles
Experience of working with the in-house creative teams on Videos, Banners, and Playable Ads
Proven experience of managing ASO staff & increasing organic downloads through ASO efforts
Experience in a Product Owner role for in-house BI solutions
Experience with marketing analytics including revenue prediction models
Experience of starting Ad Monetization for IAP-based casual mobile titles
Fluent English and Russian language both written and spoken
Experience as a VP of Marketing is strongly desirable
Possession of Diploma or Bachelor in Economics and Management will be an advantage

Salary: Based on experience

About G5 Entertainment Group develops and publishes high quality free-to-play family-friendly games for both smartphones.For more information visit: https://www.g5e.com

We welcome your application, including CV and cover letter and relevant certificates no later than 18th June 2020.

For more information about the position, please apply on our website: https://jobs.g5e.com/sweden

Publiceringsdatum
2020-06-05

Så ansöker du
Sista dag att ansöka är 2020-06-18
Klicka på denna länk för att göra din ansökan

Företag
G5 Entertainment AB (Publ)

Omfattning
Detta är ett heltidsjobb.

Arbetsgivare
G5 Entertainment AB (Publ) (org.nr 556680-8878)

Arbetsplats
G5 Entertainment AB Publ

Jobbnummer
5255177

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