Strategic Intelligence Manager
Vattenfall AB / Marknadsföringsjobb / Solna
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Vattenfall is now recruiting a Strategic Intelligence Manager to the Brand Strategic Insights and Analysis team in SF Communications, with placement in our Head Office in Solna.
The Strategic Intelligence Manager guides the directions for and supports the implementation of activities and insights that build the equity of the Vattenfall Group's brand portfolio. You will be acting as an internal strategic consultant to the Brand Team and stakeholders to create and drive new brand development opportunities through: brand, market, competitor, customer and industry insights sharing together with recommendations on how to act on these insights. The SI Manager will collect and interpret primary and secondary research, and provide recommendations on the direction of current and future markets.
Your responsibilities and key activities:
Initiate and recommend (strategic) brand positioning studies and customer insights collection in various segments and markets, supporting business and local marketing departments.
Responsible for overall brand management KPI setting and follow-up.
Together with the rest of the Intelligence & Strategy team, initiate dialogue and discussions on improvement potential and actions .
Advice Brand MT and Strategy/Communications managers on Strategy.
Create strategic plan and planning with priorities for Vattenfall Brand research and insights.
New insights and hypothesis with a clear positive impact on the business and commercial results with suggestions on how to act successfully on these insights.
Act as an internal strategic consultant when it comes to improving Brand performance.
Communicate and present critical data, report summaries, market analysis and strategic recommendations to all levels of management.
Prepare reports and presentations to management to ensure clear understanding of information and implications.
Provide information / insights to support the business planning process for each of the functional areas.
Evaluate new business opportunities.
Actively participate in brand team, cross-functional team meetings, sales meetings and any other functions which would foster greater understanding of business challenges.
Set, manage and act within budget.
Your profile and personal skills:
Relevant university degree in Marketing, Research, Communications Business administration or similar
10+ years relevant experience in Brand, market research and strategic insights
Experience in project management in the communication field.
Language skills: Full professional proficiency in Swedish, German or Dutch and English. Other languages will be a plus.
Experience to be a sparring partner of senior management and consultant to the brand organization
High ability to convince and engage, and to prioritise communication need and value for Vattenfall.
An innovative, pro-active, cooperative doer.
Location: Arenastaden Solna, Sweden
At Vattenfall we are convinced that striving for diversity helps to build a more profitable, efficient and attractive company. Therefore we seek a harmonious balance of employees in terms of age, religion, gender identity & expression, sexual identity, disability and ethnic background. Read more on how we work with diversity and inclusion here:
https://careers.vattenfall.com/about-us/diversity-and-inclusion/ We welcome your application, including CV and cover letter via the link below, no later than the 9th of September 2021.
For more information about the position you are welcome to contact Hiring Manager Carole Lindmark, Brand Director, + 46-70-6314200. For more information about the recruitment process you are welcome to contact Recruiter Peter Blixter, +46-072-237 32 02.
Trade union representatives in Sweden Michelle von Gyllenpalm (Akademikerna), Anders Bohlin (Unionen), Christer Gustafsson (Ledarna), Juha Siipilehto (SEKO). To get in contact with the representatives, please call Vattenfall 's switchboard +46 8 739 50 00.
Vattenfall is a European energy company with approximately 20 000 employees. For more than 100 years we have electrified industries, supplied energy to people's homes and modernized our way of living through innovation and cooperation. We now want to make fossil-free living possible within one generation. To be able to reach this ambitious goal we are looking for talented individuals who, in addition to their passion for their own role, also have strong team spirit and want to contribute to supporting a meaningful corporate mission.
Since Vattenfall is part of the Swedish critical infrastructure are many of our positions security classed. If this position is security classed the final candidates can be subject to a security vetting process, according to the Swedish legislation.
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Publiceringsdatum2021-08-20Så ansöker duSista dag att ansöka är 2021-09-09
Klicka på denna länk för att göra din ansökanAdressVattenfall AB
Evenemangsgatan 13
16956 Solna
Omfattning Detta är ett heltidsjobb.
Arbetsgivare Vattenfall AB (org.nr 556036-2138)
Evenemangsgatan 13 (
visa karta)
169 56 SOLNA
Arbetsplats Huvudkontor
Jobbnummer 5912456
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