Senior Paid Marketing Manager
iDeal Of Sweden / Marknadsföringsjobb / Stockholm
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hela Sverige iDeal Of Sweden is one of the leading e-commerce companies when it comes to Facebook & Instagram advertising. Paid Social team creates the backbone of iDeal Of Sweden's marketing department - all the way from driving traffic & conversions and building the brand in the most important social media channels. The team is responsible for an ad spend of about 20M EUR. The focus is always on performance and direct response marketing, optimizing campaigns, ad sets and ads towards set KPIs and finding new ways to scale business and growth. The team is responsible for our global marketing - we have currently 16 online shops and we are expanding our markets rapidly.
iDeal Of Sweden is looking for a talented Senior Paid Marketing Manager to join its fast-growing marketing team. You will report to, and work closely with, the Chief Marketing Officer to create and implement the Paid Social strategy across prospecting, retargeting and branding campaigns. As Senior Paid Marketing Manager you will be running the Paid Social team and together with them optimize campaigns, run tests, collaborate on projects and identify opportunities to improve and scale performance. The main focus of this role is to optimize and scale all paid social activities and campaigns in order to overachieve our KPIs and growth goals. You will have the overall annual budget/ad spend responsibility for the team.
Key responsibilities:
• Define & follow-up KPIs based on campaign types, placements and customer groups
• Responsible for the paid marketing in all social medias
• Work strategically with user journeys, sales funnels, CRM-data, and CLV-optimization
• Structure & implement short- and long-term Paid Social strategies, which are in line with iDeal Of Sweden's overall strategy and goals
• On-going analysis to identify opportunities in order to improve performance and scalability
• Provide direction to the Paid Social team so that they can deliver best in class activity and results across the ad accounts
• Train and mentor junior team members
• Work on Paid Social strategy, planning, tracking, reporting, analysis and optimization to ensure delivery of set KPIs
• Day to day optimization and monitoring ad accounts and markets
• Responsible for key markets and hands on testing new strategies and features
• Responsible for Paid Social Team's annual ad spend / budget
Requirements:
• 4-6 years' experience in Facebook marketing
• Extensive experience working in Business Manager, Ads Manager and marketing advertising technology (such as Smartly.io)
• Highly numerical and expert in using programs such as Excel, Google Data Studio, and GA
• Passionate about maximizing performance
• Vast experience in working with product feeds, Facebook pixel implementations, GTM
• Deep understanding of attribution models and omni-channel strategies
• Capacity to plan and multitask, exceptionally well organized and efficient
• Calm under pressure and enjoys a challenge, and acts as a role model for others
• Enjoys working in a creative, fast-paced environment
• Eye for details and content, interest in copywriting and storytelling
• A true team player who enjoys contributing and exchanging ideas with other teams in the business
• A positive and can-do attitude, great sense of humor, empathy, creative yet pragmatic
Other information
You will be based in Stockholm. You will report to our CMO. The position is a full-time position and will be filled as soon as we find the right candidate.
iDeal Of Sweden is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. This is the chance to be a part of a company in the midst of hockey-stick growth.
If you have questions about the position, you are welcome to email us at
career@idealofsweden.com. Please note that we do not accept job applications through email.
Varaktighet, arbetstid
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Publiceringsdatum2019-04-10ErsättningEnligt överenskommelse
Så ansöker duSista dag att ansöka är 2019-04-30
Klicka på denna länk för att göra din ansökanFöretagiDeal Of Sweden
AdressiDeal Of Sweden
Drottninggatan 26
60227 Norrköping
KontorsadressDrottninggatan 26
Jobbnummer 4724896
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