Scaled Account Owner
Funnel AB / Inköpar- och marknadsjobb / Stockholm
2026-01-23
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hela Sverige Visa alla jobb hos Funnel AB i Stockholm As a Scaled Account Owner (AO) at Funnel, you will serve in a customer facing role for our Scaled segment of customers, blending the strategic, customer-centric focus of Customer Success with the commercial drive of Account Management. Your mission is to maximize customer lifetime value by driving product adoption, delivering measurable value, and proactively pursuing revenue growth opportunities. You will own many parts of the customer journey, ranging from onboarding, adoption, Business Reviews, renewals, upsell, and cross-sell - while fostering low touch relationships that align with Funnel's goal of exceeding customer expectations and achieving sustainable net MRR growth.
The Role
Success as a Scaled Account Owner requires balancing customer advocacy with revenue generation. You will leverage a deep understanding of Funnel's platform, the martech ecosystem, and your customers' business objectives to ensure adoption, deliver impactful value, and expand use cases. Simultaneously, you will manage renewals, mitigate churn, and drive upsell and cross-sell opportunities, such as introducing products like Funnel Measurement. By combining scaled tools, tech & automation, account planning, relationship-building, and commercial expertise, you will ensure customers achieve their goals while maximizing Funnel's footprint.
Day-to-Day Responsibilities:
Customer Success Ownership: Guide customers through onboarding, drive adoption, and expand use cases by aligning Funnel's solutions (Funnel Data Hub, Funnel Measurement) with their marketing and business goals, acting as their trusted advisor.
Strategic Account Management: Develop and maintain account plans for set amount of growth accounts that capture customers' evolving needs, business objectives, and growth opportunities, ensuring alignment with Funnel's offerings.
Business Reviews: For a set amount of growth accounts, lead conversations to review performance metrics, demonstrate ROI, and align on strategic goals, reinforcing Funnel's value as a critical partner.
Commercial Leadership: Initiate renewal discussions at least 90 days in advance, mitigate churn risks, and identify upsell/cross-sell opportunities to grow revenue while supporting customer success.
Negotiation and Deal Closure: Negotiate pricing, contracts, and terms, overcoming objections to secure mutually beneficial outcomes.
Stakeholder Engagement: Build and nurture low touch relationships with key decision-makers, budget holders, and internal champions through stakeholder mapping.
CRM and Process Discipline: Maintain accurate HubSpot deal records, create deals for every renewal, keep detailed notes, and follow HubSpot deal stages for an efficient sales cycle.
Customer Engagement: Prioritize phone calls for real-time feedback to resolve issues quickly, proactively introduce relevant products like Funnel Measurement.
Forecasting and Planning: Update forecasts (churn, contraction, upsell/cross-sell) accurately and on time to support business planning.
Collaboration and Advocacy: Work with Product, Marketing, and Sales teams to align on customer needs, advocate for customer priorities internally, and drive shared success.
Continuous Improvement: Share best practices, contribute to team development, and engage in ongoing training to enhance product expertise and sales skills.
What We Expect from You:
Customer-Centric Mindset: Fully understand customers' martech stacks and goals to drive adoption, deliver value, and expand use cases, positioning Funnel as a strategic partner.
Revenue-Driven Approach: Proactively pursue upsell/cross-sell opportunities while prioritizing long-term customer relationships.
Analytical Problem-Solving: Use data-driven insights to identify opportunities, mitigate churn risks, and provide clear, actionable solutions to customer challenges.
Resilience and Tenacity: Overcome objections and challenges with grit to meet or exceed revenue and retention targets.
Strategic and Organized: Effectively manage a large scaled book of business, using data and alerts to identify which accounts need attention and outreach to improve usage and retention.
Strong Communication and Negotiation: Articulate Funnel's value, and negotiate contracts confidently to foster trust and drive results.
CRM Discipline: Maintain excellent CRM hygiene, track renewals, and document interactions accurately in HubSpot.
Collaborative Team Player: Leverage cross-functional expertise, share knowledge, and prioritize team success while focusing on Funnel's long-term goals and customer health.
Continuous Learning: Become an expert on Funnel's products, martech trends, and industry developments, engaging in ongoing training to enhance expertise.
Skills and Experience:
1-3+ years in a client-facing role (Customer Success, Account Management, or New Business Sales) with proven relationship-building and revenue-driving experience.
Strong technical aptitude and analytical skills to work with data and generate actionable insights.
Excellent written and verbal communication, with the ability to build rapport and convey objectives clearly.
Experience within the Martech space
Fluency in English required; additional European languages are a plus.
Så ansöker du Sista dag att ansöka är 2026-02-22
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Funnel AB (org.nr 559062-1263)
Klarabergsgatan 29 4TR (
visa karta)
111 21 STOCKHOLM
Jobbnummer 9702014