Sales and Marketing Automation Product Manager
Alfa Laval Technologies AB / Marknadsföringsjobb / Lund
2023-01-31
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hela Sverige At Alfa Laval, we always go that extra mile to overcome the toughest challenges. Our driving force is to accelerate success for our customers, people, and planet. You can only achieve that by having dedicated people with a curious mind. Curiosity is the spark behind great ideas. And great ideas drive progress.
As a member of our team, you thrive in a truly diverse and inclusive workplace based on care and empowerment. You are here to make a difference. Constantly building bridges to the future with sustainable solutions that have an impact on our planet's most urgent problems. Making the world a better place. Every day.
About the job
We are looking for a Sales and Marketing Automation Product Manager (according to SAFe definition) that will accelerate and develop the Marketing Automation capability within Alfa Laval. You will work in a team focusing on digital experience with strong stakeholder collaboration. In this role, you will run tactical forums in order to develop business capabilities and drive change. Work closely together with the IT Valuestream organization which is responsible for taking the demand for new capabilities into IT solutions.
As a member of the Digital Customer Journey team, you will strive for a superior and personalized digital customer journey.
We are organized in Value Streams based on the Scaled Agile Framework (SAFe) framework.
You will Support other areas in the Valuestream, "Digital Customer Journey" and be a thought leader in S&MA.
Get ready to guide the line of business in building automation maps, creating e-mail templates, what to develop to move customers along the sales funnel, how to analyze campaign data to produce insights and adjust campaigns accordingly while maintaining customer segment databases. You will ensure the marketing strategy fits the brand's ethos.
Who you are
You are curious, creative, flexible and have a passion for Marketing Automation. Your style of learning and collaboration is something you take pride in, and you enjoy bringing new insights to the team.
What you know
Degree or Work Experience in Marketing, Social Media, Technology or related experience
Background in content management,/creation, marketing strategies, campaigns
SEO and SEM optimization skills
Can work well with or can lead a team
Communicate effectively with senior management and stakeholders.
Ability to manage several ongoing projects
Strong attention to detail
Social media updating and scheduling. .
Maintain customer segment databases
What's in it for you
We offer you an impactful position in an international, open, and friendly climate where you will be part of a team. You will be contributing to sustainability, energy efficiency and the positive global effect of your work.
Så ansöker du Sista dag att ansöka är 2023-02-12
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Alfa Laval Technologies AB (org.nr 556016-8642)
Rudeboksvägen (
visa karta)
221 00 LUND
Jobbnummer 7396149
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