Product Marketing Manager, Husqvarna Construction

Competence Club Sweden AB / Organisationsutvecklarjobb / Göteborg

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Is product marketing and customer eco-systems your cup of tea? Do you want to join a rapidly growing company and team? We seek an experienced and driven Product Marketing Manager, Concrete Sawing, Drilling and Light Demolition to the Global marketing team.

You are a true team player with an ability to quickly switch between strategic and operational mind-sets. When you will be joining us, you will be given the possibility to make a real impact in the organization and work in a global context with big career opportunities. Work life balance is important to us and we believe in responsibility and flexibility.

The main task is to develop the product marketing plan strategically and operationally for each product category/customer group. You will report to Product Marketing Director. The position can be based Jonsered just outside Gothenburg or flexible.

Your main responsibilities:

* Working with Husqvarna Construction and its relevant stakeholders to define product marketing strategies and execution plans for the specific category/target groups/channels the person is responsible for
* Understand our end-customers eco-system and customer journeys and how to best integrate the product marketing strategies
* Align with sales on key targets, countries, customer segments and channels and set relevant KPIs for a successful product marketing and action plans for how to reach the target groups in their preferred channel partners
* Understand/define/refine the customer segments based on insight into customer behaviors and define how each type of interaction should be handled for each customer segment.
* Continually follow up, evaluate and improve the strategies within the area of responsibility to make sure we drive and increase sales as well as category and product preference
* Be part of the product management category
* Be the category/product/customer/sales enablement expert in the marketing team
* Be responsible for product marketing information in e.g. product database (STEP), web product pages, image bank etc
* Support successful introduction of new products and update management on key milestones
* Responsible for product related topics in marketing/communication production like e.g. data, safety, applications, operators, transports, products etc
* Align with sales and category on Go-to-Market marketing strategy and commercial plan
* PR for product launches, promotions and media relations
* Market intelligence for the category from a marketing perspective

We hope you identify yourself with these qualities:

* Analytical and quantitative skills
* Sales and marketing experience
* Deep understanding of the digital eco-system and channel partner landscape
* Be able to switch between a strategic and an operative mind-set
* Customer Experience definition
* Customer Segmentation knowledge and areas of use
* Self-starter with strong drive and sense of urgency
* Strong business acumen
* Holistic perspective and able to develop and implement strategies
* Project leader skills, strong drive and broad skills
* Solution oriented, enjoy finding ways to overcome 'roadblocks'
* Leadership skills with proven capabilities to manage and influence multiple stakeholders
* Excellent oral and written communication skills in English is a must.

We will be looking for these dots in your history and expertise:

* Minimum a bachelor university degree in business/marketing or equivalent.
* Minimum 5-8 years in marketing and/or product management
* Experience creating successful product marketing strategies and execution plans
* Solid knowledge of the digital eco-system.

Is this you (or someone you know)?
Apply at ( and we promise to get back to you as soon as possible. Please apply no later than Mars 20th, 2022. Please note that we will review applications continuously, so be sure to send in your application as soon as possible. If you have any questions about the recruitment process or the position please contact Ulrika Sandberg at tel: +46-768-818177 or Magdalena Hässel at, tel:+46-703 22 67 50.

Union representatives: Malin Björnberg, Unionen, tel: +46-31-949005 and Isabella Norlinder, Sveriges Ingenjörer, tel: +46-31-949094.

We look forward to your application.

About Husqvarna Construction
For more than 325 years we have driven innovation and technology development exceeding end-customers' expectations. Husqvarna Construction, a division of the Husqvarna Group, is a world leader in machinery and diamond tools for the construction and stone industries. The foundation is built on product and technology leadership ensured by high investment levels in user-focused product development to offer professional end-users the most effective and efficient solutions. Products and services are distributed globally in all relevant sales channels. In 2021 the net sales was SEK 7.2 billion. In the last years the division has transformed through 4 important acquisitions. Please read more at (

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Sista dag att ansöka är 2022-08-26
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