Product Marketing Manager
Kognic AB / Chefsjobb / Göteborg
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Kognic is seeking a Product Marketing Manager to join our Marketing team. Our Product Marketing vision is driven by a deep understanding of our overall solution which includes both our leading technical platform and expert consulting services; our complex ecosystem of automotive and deep tech; and our customer's unique needs.
You'll play a pivotal role in ensuring we are positioned as the clear choice for business and technical buyers, collaborating with key stakeholders in Product Management, Sales, Services and Customer Success to communicate our unique value proposition in innovative and impactful ways.
Our mission is to establish Kognic as the indisputable leader when it comes to machine learning tools for performance-critical applications.
About Kognic
Our company is taking on one of the most challenging areas in mobility - the quest to make automated / autonomous driving systems more accurate and safer. Today, we help machines reliably make sense of a messy, chaotic, and unstructured world. Our data platform enables partners and OEMs to get to market faster with less risk - and data engineers simply love working with our tools as they build ADAS/AD systems.
Our future though goes far beyond automated driving. Perception is a vital technology in understanding the world around us and our expertise in machine learning is poised to positively impact other markets, such as Robotics, Manufacturing and Heavy Industry just to name a few. We know it's not something we can solve overnight. We have to make extraordinary leaps in technology happen.
The profile
Our ideal candidate must be technically oriented and able to leverage their strong track record (a minimum of 4+ years of on-staff experience) in B2B, SaaS and/or enterprise software marketing. Additionally, this person will have had some exposure to the Automotive, Tier 1 Supplier and/or other OEM-driven industries.
You must be able to map an intricate set of customer needs to our pioneering solution, comprising software and consulting services. Skilled at clearly explaining ideas, creating compelling arguments and delivering visual and verbal information to various audiences for maximum impact, you must be a strong story-teller
Where you will make an impact
• Reveal our product platform through iterative content creation for cohesive stories that focus on our product's unique value, deliberately positioning to generate demand with compelling feature benefit-to-value messaging.
• Create and oversee the production of outbound product assets and cross-channel content marketing to successfully engage our target audience.
• Contribute to a culture of campaign launch excellence, supporting the unique but complimentary workflows of multiple departments into coordinated, timed market announcements.
• Cultivate and grow collaboration with Product Management to develop go-to-market strategies and tactics, including an understanding of customer/buyer profiles to align key product messages to critical needs throughout these stakeholder's journeys.
• Partner with our Sales and Account teams to ensure alignment to product value-story with supporting tactics to consistently deliver new leads, reduce the sales cycle and drive more closed deals.
• Deliver coherent content for outbound communications that is technically accurate, aligned with product positioning and deliver outstanding results, in collaboration with Product Management and Engineering stakeholders.
Key qualities
Kognicians are a smart and extremely passionate bunch, excited about taking part in the future of machine learning and data. Are you energetic, passionate and articulate? Do you enjoy listening and learning as much as getting things done?
Kognic supports a hybrid work environment and will consider remote candidates if your CV and subsequent interviews reveal a high-level of accomplishment, maturity and desire. Kognic is an english-speaking business, but with a great diversity of global backgrounds and perspectives.
If you are all that and more, we'd love to meet you! Please submit your CV and cover letter in English, together with an up-to-date portfolio of your best product marketing histories!
Ersättning Lön enligt överenskommelse
Så ansöker du Sista dag att ansöka är 2023-10-08
Klicka på denna länk för att göra din ansökan Omfattning Detta är ett heltidsjobb.
Arbetsgivare Kognic AB (org.nr 559145-9960),
https://www.kognic.com Arbetsplats Kognic
Kontakt Padma Subramanian
padma.subramanian@kognic.com Jobbnummer 7688196
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