Portfolio Marketing Professional - segmentation
Sandvik Coromant, Kista / Marknadsföringsjobb / Stockholm
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hela Sverige Visa alla jobb hos Sandvik Coromant, Kista i Stockholm Passion is contagious. It inspires and creates engagement, and it drives us in our search of new opportunities - everyday. Right now, Marketing and Communications at Sandvik Coromant is facing a transformation. One step in this transformation is our new function, Portfolio Marketing, aiming at increasing customer relevance - and thereby growth - through tailormade offers and campaign targeting specific customer functions. We're looking to set up a team of passionate, committed team players with strong customer focus and emphasis on personality and attitude. Proactivity and engagement are two important keys in this journey, and we're excited by welcoming two Portfolio Marketing Professionals to join us - one for Segmentation and one for Messaging. Are you thrilled by the idea of working in a brand new team, and by segmenting buyer insights and creating an audience centric foundation for more powerful content campaigns? Then this might be the right challenge for you! If you want to know more about the messaging role, read more here. Your mission As Portfolio Marketing Professional for segmentation, you're responsible for strategic segmentation and for establishing a cross-functional process to gather buyer and market insights to constantly refine the segmentation model. You enable product management, sales and marketing by supporting with insights. Through the same insights and process, you build and populate a model around customer jobs and personas and implement them cross-functionally. This means to also secure that data and systems are set up and support the process. Working in a new team, and in a new function, truly gives you the opportunity to shape your own role and you're an important player in setting our ways of working for a successful future!Driving transformation and change to align marketing and content towards audience centricity is key in this position, and you work in close collaboration with your colleagues in portfolio marketing and content marketing to share insights and create powerful synergies. By gathering and sharing data and conclusions, you establish a higher level of understanding for our customers' needs and demands. You also contribute to the go-to-market process by taking lead on the cross-functional alignment, and you document best practices that enable the organization to utilize these insights to create efficient, targeted campaigns that resonates with our customers. The preferred location for this position is Sandviken or Stockholm, while flexible location is an option for the right candidate.Your profileYour personality and attitude truly makes the difference in this recruitment - you know what it takes to succeed, and you're willing to commit yourself to getting there! You're a strong team player and an informal leader, with the confidence to challenge the organization and drive both change and improvements. You're also skilled in analyzing customer needs and behaviors and have a track record of delivering results and driving change.Communication is key in creating trust and commitment throughout the organization in times of change, and you are confident in sharing information and cooperating with stakeholders on different levels. A good understanding of Sandvik Coromants business processes and our complete offer is beneficial in this position, though we believe that the right mindset and a technical understanding enables you to learn this quickly. Experience from global or cross-functional work, perhaps from sales, management consultancy or through customer interactions is also beneficial. Since we act on the global stage, you are fluent in both written and verbal English. Curious about your future manager? This is what we're looking for!At Sandvik Coromant, we believe that diversity of experience, perspective and background leads to a better environment for our employees, our business and our customers. We're looking forward to meeting you!ApplicationWe have an ongoing selection in this recruitment. Please send your application as soon as possible, and no later than August 19, 2019. Read more about Sandvik and apply at home.sandvik/career, Job ID: R0012535.Contact information For further information about this position, please contact: Jenny Fernqvist, Head of Portfolio and Content Marketing, +46 (0)70 616 08 25Union contacts Thomas Lilja, Unionen, +46 (0)26 266 659Göran Norell, Akademikerföreningen, +46 (0)26 266 574Peter Olsson-Andrée, Ledarna, +46 (0)26 261 984 For more information about the recruitment process, please contact HR Services, +46 (0)26 261 444.Recruitment SpecialistLisbeth HäggströmWe have already decided on what advertising channels and marketing campaigns we wish to utilize, and we respectfully decline any additional contacts. Sandvik Coromant is a part of global industrial engineering group Sandvik and is at the forefront of developing manufacturing tools and machining solutions, with knowledge that drives the industry standards and innovations demanded by the metalworking industry now and in the next industrial era. Collaborations with educational institutions, extensive investment in research and development and strong partnerships with customers support the development of advanced machining technologies and systems that will change, lead and drive the future of manufacturing. Sandvik Coromant owns over 3100 patents worldwide, employs over 8,000 staff, and is represented in 130 countries.
Publiceringsdatum2019-07-03Så ansöker duSista dag att ansöka är 2019-08-19
Klicka på denna länk för att göra din ansökanFöretagSandvik Coromant, Kista
KontorsadressJan Stenbecks Torg 17
Jobbnummer 4840922
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